Opening a small gym will cost a fairly reasonable amount - 1.1 million rubles. Naturally, this will be a mid-level establishment with a minimum of additional services, but with almost endless possibilities for further “upgrade” and expansion. A loan for the above amount will be given to a conscientious businessman at any large bank at reasonable interest rates.
The business of opening a gym, an example of which is described here, is registered in the form of an individual entrepreneur using the simplified taxation system (STS). The tax rate in this system is 15% (income minus expenses), and the process of filling out tax returns is as simplified as possible. During the gym registration procedure, in the classifier of activities you need to select the following OKVED codes:
- 93.12 “Activities of sports clubs.”
- 93.13 “Activities of fitness centers.”
- 93.19 “Other activities in the field of sports.”
A standard set of services that can be provided in a relatively small gym is as follows:
- One-time independent lessons.
- Systematic independent classes with a pre-purchased subscription.
- One-time lessons under the supervision of a qualified instructor.
- Systematic classes according to an individual program under the supervision of a qualified instructor (trainer).
As the business develops, it will be possible to significantly expand the range of services. For example, hire a sports massage therapist and organize a massage room. Also, some “advanced” gyms have a sauna to help clients recover after hard workouts. In any case, monitoring the wishes and needs of the target audience will sooner or later tell you in which direction it is better to develop your gym.
How much do you need to invest in opening?
The initial financial costs in organizing a gym can be divided into the following items:
The main item of initial expenses at the stage of opening a gym will be the purchase of sports equipment and equipment. Their cost eats up almost 50% of the initial investment. This is quite reasonable, since the attractiveness of the gym for potential clients directly depends on the quantity and quality of exercise equipment and equipment. It is also worth paying special attention to the design and renovation of the premises, purchasing high-quality furniture, which will also cost a pretty penny. The amounts of the remaining initial investments are calculated at a minimum, since these expenses are not paramount.
Marketing plan
A marketing plan aimed at “promoting” a gym in a small town is quite simple to implement and includes the following steps:
- Placement of advertising modules in printed publications of the city.
- Several advertising banners calling for a healthy lifestyle and unobtrusively inviting you to visit your gym.
- Creation of a bright one-page website with the necessary information content.
- Development of a system of subscriptions and discount cards for regular customers.
The bulk of customers, whatever one may say, will be provided not by a powerful advertising campaign, but by ordinary “gypsy mail” - satisfied customers will quickly provide a good advertising effect through their relatives, friends and acquaintances.
The income of the gym will depend on the number of subscriptions sold, the number of one-time visits by clients, as well as on the additional services provided. At a normal level of competition, in a city with a population of 300 to 500 thousand people, gym attendance will be around 150 people per day. Accordingly, the daily income will be about 15,000 rubles or, on average, 100 rubles per client (including those who use subscriptions). It is easy to calculate that the monthly “dirty” income of the gym owner will be about 375 thousand rubles.
Production plan
The optimal total area of the gym and related premises should be about 200 square meters. meters. This area is designed for one-time classes of 50-70 people. To save on rent, you can rent a semi-basement space in a residential area of the city and equip it in accordance with the concept of a gym. You need to divide the usable area into the following “zones”:
- The actual training room is 130 sq. meters.
- Two locker rooms (men's and women's) - 15 square meters each.
- Reception area – 10 sq. meters.
- Bathrooms and showers with a total area of 20 sq. meters.
- Utility room for storing equipment – 10 sq.m. meters.
Naturally, all fire safety rules and SanPiN standards in the gym premises must be strictly observed (including the installation of a fire alarm). The evacuation plan in case of an emergency must be posted in a visible, well-lit place
The optimal work schedule for the gym looks like this:
- Monday – Friday from 10:00 to 21:00.
- Saturday – from 09:00 to 18:00.
- Sunday is a day off.
Hiring qualified personnel should be given special attention: trainers and instructors must have the appropriate education, certificates and permits. Hiring “self-taught people” from the street is strictly not recommended, since improperly organized training can seriously damage the health of clients and the reputation of the establishment.
Below is a list of personnel that is necessary for the full functioning of the gym:
| № | Job title | Number of people | Salary, rub. | Monthly payment fund, rub. | Payment per year, rub. |
| 1 | Administrator | 1 | 25 000 | 25 000 | 300 000 |
| 2 | Secretary at the reception | 2 | 15 000 | 30 000 | 360 000 |
| 3 | Fitness instructor | 4 | 20 000 | 80 000 | 960 000 |
| 4 | Accountant | 1 | 20 000 | 20 000 | 240 000 |
| 5 | Cleaning woman | 2 | 10 000 | 20 000 | 240 000 |
| TOTAL | 175 000 | 2 100 000 | |||
The following table lists the equipment that needs to be purchased for the gym, as well as an approximate list of “small” equipment (prices are current at the beginning of 2017).
| Name | Quantity | Price, rub.) | Amount (rub.) |
| Standard Treadmill | 3 | 40 000 | 120 000 |
| Bicycle trainer | 6 | 15 000 | 90 000 |
| Complex for strength exercises | 2 | 40 000 | 80 000 |
| Complex for gymnastic exercises | 3 | 30 000 | 90 000 |
| Various sports equipment (dumbbells, barbells, gymnastic balls, etc.) | – | – | 20 000 |
| Drinking water coolers | 2 | 5000 | 10 000 |
| TOTAL | 500 000 | ||
Calculations of income and expenses
This part of the business plan is devoted to calculating the financial costs and profits from the operation of the gym. The first table shows the main items of operating expenses that the owner of this business will face.
The profitability of a gym in a provincial city is calculated in the following table:
The above calculations show that the net annual profit from the operation of the gym after paying taxes to the state treasury will be about 800 thousand rubles. The gym will bring its owner about 60-70 thousand rubles of net income per month - the amount is not astronomical, but quite decent, considering the specifics of running this business in a small city. Accordingly, the profitability of the gym will be about 22%, and the investment in opening it will pay off in a maximum of one and a half years.
Possible risks
Like other types of business, organizing a gym is associated with some risks, the negative impact of which, however, is minimized thanks to competent preliminary planning and work to meet the current needs of the target audience. The most likely types of risk include the following:
- A decline in the standard of living of the population and, as a consequence, a decrease in their interest in maintaining a healthy lifestyle.
- Insufficient attention of the regional authorities to activities to promote sports and a healthy lifestyle.
- The emergence of competitors with a more “advanced” material and technical base and a developed system for attracting customers.
- There is a shortage of qualified sports instructors to work with gym visitors.
The above risks are not critical, and they can be easily predicted at an early stage of development of this type of business. In any case, an astute entrepreneur will find ways to develop his business that will lead him to success and provide a decent profit.
A business plan is being developed to write a clear summary for a future commercial project. A legally competent prescribed plan reveals and allows you to calculate in the future every main aspect of the activity, as well as possible inaccuracies and methods for eliminating them. After reading the project summary, specialists can calculate how profitable the future investment project will be, how quickly the money invested will pay off, and whether it will pay off at all.
A ready-made business plan for a gym should open such questions:
- information about the areas of your business;
- assessment of the market the company plans to enter and the position you plan to occupy in it;
- the planned number of visitors, and how quickly you can achieve these indicators;
- plan for purchasing the necessary equipment;
- calculations for labor resources;
- a financial strategy that summarizes all points in material terms.
What you need to open a gym: registration and documents
To open a gym that qualifies as a small business, you need to either act as a . During state registration, you will have to select. Since the summer of 2016, a new classifier has come into force, and now all types of activities have a different numbering.
You can choose on the:
1) OKVED 93.11. Operation of sports facilities;
2) OKVED 85.51 Individual lessons with trainers and teachers;
3) OKVED 93.13 Activities of fitness centers.
At the registration authorities, lawyers will help you choose the required OKVED, you can also add several points - it all depends on the direction of your business.
Should be considered that the number of OKVED will affect the final amount of taxes that you will pay to the state. Therefore, the issue of their choice should be approached with all responsibility. As you work, you can add the necessary items to yourself, as well as remove them if your horizons have narrowed.
If we consider type of taxation, then many opt for 6% (of income). This type of taxation has many positive features, if we take into account the field of sports services. Documents on the transition to the simplified tax system can be submitted simultaneously with documents for registering your own business.
In addition to registration, you will need to obtain a document from Rospotrebnadzor, concluding with it an agreement for the maintenance of air conditioners and fans, a bilateral agreement for the maintenance of the housing office, a bilateral agreement for the maintenance and disposal of light bulbs, a PPC and a document for a sports institution. 
We must not forget about the employees: they all must have medical books, relevant certificates and diplomas proving the right to teach fitness and work as instructors.
In order for the gym to start functioning, you must first obtain work permits from firefighters, sanitary and epidemiological services, as well as the local property management authority.
If you don't have time To deal with paper legal work, which in its importance exceeds many organizational and technical issues, it is better to seek qualified help from lawyers.
How to open a gym from scratch: organizational aspects
Choosing a location and premises
It is advisable that you own the premises for the gym - otherwise you will have to deal with the issues of drawing up a lease agreement, and its cost is sometimes simply exorbitant. This is due to the fact that the square footage should be significant, and the room itself should be spacious and in good repair.
It would be irrational to place the hall in a room with an area of less than 100 sq.m. In addition to the gym itself, you should allocate space for a locker room and shower.
Premises requirements:
- excellent ventilation;
- temperature regime. It is necessary to observe the temperature indicators for the hall: from +17 to +19 degrees. In the locker room - from +21 to +26 degrees;
- Air humidity should be between 40% -60%. If these values are lower, you will have to install a humidifier.
According to the law, the gym must not contradict the instructions prescribed in SNiP 2.04-05-91; SNiP 2.08.02.89; SNiP 11-12-77; SNiP 23-05-95; SNiP 2.04.01-85.
Equipment for the gym
Even if you have found the ideal location for a gym, it will not function without modern and high-quality equipment. Initially you need:
- abdominal exercise equipment;
- exercise equipment for the back, arms and legs (if you are planning to open a budget fitness club, then you don’t need to buy a treadmill and an exercise bike);
- a whole set of dumbbells, barbells of different weights, weights;
- tourniquets, weights for arms and legs, gloves;
- mats, yoga mats, punching bags, jump ropes.
In some cases, it is advisable to purchase used gym equipment - this way you can afford to save on more expensive equipment.
Buying a trainer note on its model and configuration. In order for it to serve you for many years, the exercise machine must be made of high-quality material and at the same time have minimal wear. The ideal option is to purchase equipment from an unprofitable fitness club that is closing.
Don't forget about personal protective equipment– belt, gloves, wristbands, knee pads. There should be enough for all visitors; calculate their number based on the capacity of the room.
Of course, you need to think about the shower, toilet, and changing rooms on the premises of the hall. If you don't have enough money and space, all this can be done without designer intervention. The main thing is crystal cleanliness and hygiene.
Many simulators create additional zones for sports and gyms, for example, for a sports game, for a choreography class, Pilates, etc. In this case, your business will eventually become a real sports center. If you have settled on this path of development, think about the possibility of expanding the area or moving after some time (for example, six months or a year) to a new premises.
An important point that many people forget about when calculating expenses is the arrangement reception areas. Be sure to install comfortable sofas or armchairs there for those visitors who arrive ahead of their time or simply want to relax.
Advertising a gym and finding clients
- external;
- internal.
External advertising
Name of your hall. Many new entrepreneurs forget how important their space is. However, it is precisely this that should attract the attention of potential clients. The name should be short, concise, and hide the appeal to strength, endurance, slimness and health.
If you can't think of anything, walk around the area and look at competitors' signs. Here are a few names for you to consider: (your last name) Gym, Shark, abbreviation of your first and last name (KV Gym), Body Life, Run and Rock Gym.
Signboard. People are like magpies - they look at everything beautiful. Therefore, make sure that your sign is exactly like this. It should be visible and it should attract attention. You can use the idea and hang a poster of a sporty guy and a girl who are imprisoned by a fat body next to the sign.
Post advertisements. It is this type of advertising after “word of mouth” that is in second place in terms of effectiveness. But to attract customers, you need to offer something that they won’t get at another club. For example: “first month of classes – 50% discount”; “bring a friend and study for free for 30 days.”
Internal advertising
You can post the same offers as listed above in your club. You can organize an internal competition for the best result of the month, and the winner will receive a month of free visits.
Financial part. Is it profitable to open a gym?
How much does it cost to open a gym?
- Rent. If we take the minimum indicators, then the amount will be within 100,000 rubles.
- Purchase of equipment. Amount - not less than 400,000 rubles.
- Shower stall, plumbing, etc.. - about 120,000 rub.
- Registration and services of lawyers— 10,000 rub.
- Salary trainer and support staff (by agreement) - approximately 35,000 rubles.
- Advertising campaign— from 50,0000 rubles.
Total costs will be 775,000 rubles.
Approximate profit
Income directly depends on clients. On average, a subscription costs 2,000 rubles. in 30 days. And here it all depends on how many visitors there will be, but in the worst case there will be about 50 visitors per month. Those. 100,000 rub. - that’s exactly what yours will be profit per month.
Profitability, as we see, there is even with minimal attendance. Let's take our income equal to 100,000 rubles and subtract the monthly expenses. It turns out 100,000 rubles - 35,000 rubles = net profit 65,000 rubles per month. Since there is profit, this type of activity will be profitable.
Summary
In order for a business to make a profit and pay for itself, you need to carefully think through every little detail.
It’s not enough to just know how to open a gym. A business plan drawn up in advance helps to calculate possible risks and act according to the strategy. Thus, the business plan for opening a gym is the first step towards developing and realizing your dreams.
Opening a gym is associated with high costs, but with good planning it can become profitable as early as the end of the third year. A well-drafted business plan for a gym will help you determine costs and calculate its profitability.
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Services
When opening a gym from scratch, the first thing you need to do is meet the needs of its future visitors.
Most people go to the gym to:
- cardio training;
- strength training.
Considering that they come to the gym unprepared, it is necessary to provide the services of a qualified trainer who will draw up a training program.
If there is free space, you can open an additional gymnasium where you can organize classes:
- yoga;
- Pilates;
- dancing;
- fitness.
Relevance
The relevance of the business is determined by:
- desire to lead a healthy lifestyle;
- the need for a beautiful figure;
- the lack of similar centers in residential areas;
- relatively quick return on business.
Advantages and disadvantages of opening a gym
Market description and analysis
Almost every major city has gyms. This is due to the population’s needs for self-care and health.
- Moscow. The market for fitness services is highly developed and is in steady demand among the population.
- Saint Petersburg. The market here is quite developed, but the leadership still remains with the capital.
- Million cities. The market is relatively underdeveloped, but is gaining momentum, and there are opportunities to develop your own business.
- Other cities of Russia. The market is very poorly developed or not developed at all.
According to data from major sociological services, the opening of gyms in small towns is considered promising. Provided that the market is not overcrowded with competitors' offers.
Today, large fitness networks are represented in metropolitan regions, but they are beginning to expand.
Thus, the following entered the regions:
- X-FIT;
- Fitness area;
- Hammer;
- Fit-Studio.
The target audience
As a rule, people go to the gym:
- from 15 to 50 years;
- women who want to lose weight;
- men who want to shape their figure;
- to maintain physical tone;
- office workers suffering from physical inactivity;
- those who want to strengthen the heart muscle (cardio training).
They choose a gym based on the following principles:
- proximity to home;
- proximity to work.
Therefore, when calculating the target audience, the location of the fitness center is taken as a basis.
To calculate the audience you need:
- Determine the range of action on the map. A point is placed in the center of the proposed location and a radius of 2 km is outlined. There are potential visitors in houses and offices located in this section.
- Define competition. If there is a competitor's gym within your intended radius, it is recommended that you choose a different location. It is advisable to be further from your competitor than the border on the map.
- Study the needs of the intended audience for gym services. Perhaps there is an open area for workout in this area, which is popular among residents and you can attract them to a paid gym only in winter.
Competitive advantages
The competitive advantages of a gym can be:
- Flexible pricing policy. A gym can start selling wholesale memberships for a year at a monthly price of 10 months. This move will increase the loyalty of regular visitors.
- Flexible class schedule. A person is free to choose his own schedule of classes (time, day). If he is limited only by the calendar month and the number of training sessions, he will be able to customize his schedule himself. This approach will attract those who want to control their workouts on their own. The coach is free to set the training time based on his schedule.
- Possibility of replacement. You can attract additional visitors by allowing one visitor to be replaced by another. At the same time, the number of classes per month is limited, so you won’t be able to go with one subscription every day.
- Equipment. Most visitors will prefer to work on modern equipment.
- Strong coach. By attracting a strong trainer, preferably a media person, people will come to the gym who want to get to know him or participate in bodybuilding competitions.
- Personal approach to classes. The task of a trainer is to motivate to exercise correctly and to find a personal approach to each person. People are more willing to return to the gym with good motivation and interaction with the trainer.
Advertising campaign
When drawing up a business plan for a gym, it is necessary to provide for the costs of an advertising campaign.
- external;
- internal.
External advertising
To attract their attention use:
- outdoor advertising;
- design of the gym facade;
- email newsletter;
- distribution of booklets and flyers.
Internal advertising
Inside the hall you can place:
- motivational posters;
- leaflets;
- branded products;
- someone else's advertising.
Step-by-step instructions for opening a gym
To open a gym, it is not necessary to contact specialized companies, just follow the instructions:
- Create a business plan.
- Create a schedule for opening.
- Make a financial plan.
- Attract investment (bank, borrower, investor).
- Decide on the form of business ownership (Individual Entrepreneur, Company).
- Buy/rent premises.
- Equip the room.
- Get approval from the inspection authorities (Rospotrebnadzor, fire department, etc.).
- Hire staff.
- Launch an advertising campaign.
- Open a gym.
Documentation
You can open your own gym in the status of an individual entrepreneur or a company (joint stock, limited liability).
| Comparison/Name | IP | OOO |
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| List of documents to open |
| Before you need:
The following are submitted to the tax office:
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The codes of the All-Russian Classifier of Types of Economic Activities (OKVED) are suitable for the operation of the gym:
- 85.51 Individual lessons with trainers and teachers;
- 93.11. Operation of sports facilities;
- 93.13 Activities of fitness centers.
If necessary, you can choose one code, or you can choose all. The more codes, the higher the tax base. Entrepreneurs often prefer to write an application to pay 6% of income (simplified taxation).
Vyacheslav Khokhryakov tells how to register an individual entrepreneur on your own.
Also, to open a gym, you will need to enter into agreements with Rospotrebnadzor for services:
- air conditioners;
- fans;
- Housing Office;
- recycling light bulbs.
Before opening you will need to obtain permissions:
- at the fire department;
- in sanitary and epidemiological services;
- from the local property management authority.
Room and design
To operate a fitness center successfully, you need a large room with an area of at least 100 square meters. m. The best option is to buy. Renting such premises can be more expensive than purchasing, especially considering the need for its equipment.
In addition to the main hall, the room should be equipped with:
- locker room;
- showers;
- visitor reception area.
Often in gyms they also install:
- sauna;
- pool;
- sports bar.
Basic requirements for the premises:
- good ventilation;
- the ability to control the temperature (17-19 degrees in the hall, 21-26 in the locker room);
- air humidity 40-60%.
The room for the hall must comply with SNiP standards:
- 2.04-05-91;
- 2.08.02.89;
- 11-12-77;
- 23-05-95;
- 2.04.01-85.
In addition to technical requirements, aesthetic requirements are imposed on the premises. The gym with exercise equipment should be spacious and equipped with mirrors.
- receiving visitors;
- cardio training;
- strength training;
- fitness.
The reception or visitor reception area should be equipped with a desk for the administrator and a soft seating area for visitors to the hall.
Equipment and inventory
The success of a gym directly depends on the equipment installed in it. If the gym is equipped with old exercise equipment, it will be difficult to attract visitors willing to pay money.
For those who come to the gym for cardio training, you need to put in:
- treadmill;
- exercise bike;
- stepper;
- elliptical trainer.
For strength exercises you will need:
- rods (minimum 3);
- squat racks;
- a set of dumbbells (from 2 to 25 kg in increments of 1.5 kg);
- bench press;
- press bench;
- inclined bench.
Also, visitors will need auxiliary equipment:
- deadlift belt;
- wrist bandages;
- weights.
In addition, separate muscle trainers are purchased for the gym:
- press;
- biceps;
- triceps;
- backs;
- breasts
Often they put in the hall:
- Swedish wall;
- punching bag.
For sports activities you will additionally need to buy:
- fitness ball;
- fitness mats;
- mats;
- jump ropes;
- gymnastic ribbon;
- expanders.
You can save on the purchase of equipment if you purchase it from a bankrupt fitness club.
Staff
To ensure the operation of the gym, the following employees are needed:
- director;
- administrator;
- trainer;
- security guard;
- cleaning woman.
For trainers, it is necessary to provide a sliding schedule, which will ensure the constant presence of one or two specialists in the gym. To reduce the cost of their salaries, you can set a salary portion and a percentage of personal training. He will be motivated and will try to keep clients in the room. However, personal training should not be provided for free.
According to legal requirements, sports club employees must have:
- medical books;
- certificates and permission to teach fitness.
Financial plan
The financial plan for opening a gym includes the following costs:
- initial;
- regular.
How much does it cost to open a gym?
The cost of opening a gym is calculated based on the planned costs of its operation. In order to calculate how much it costs to open at the first stage, consider the option of purchasing a premises. Renting may not be practical due to its high cost.
At the first stage, to open a gym you will need to spend at least 7 million rubles on premises and equipment.
| Cost item | Approximate prices in rubles | Source of funds |
| Purchasing premises | 4 000 000 | Own |
| Equipment for the hall | 2 000 000 | Borrowed |
| Locker room equipment | 250 000 | Borrowed |
| Shower equipment | 150 000 | Borrowed |
| Sports bar equipment | 150 000 | Borrowed |
| Equipment for the reception area | 150 000 | Borrowed |
| Repair of premises | 500 000 | Own |
| Permissions from regulatory authorities | 50 000 | Own |
| Advertising campaign | 100 000 | Own |
| Total | 7 350 000 | Own funds: 4,650,000 rubles Borrowed funds: 2,700,000 rubles |
Regular expenses
Regular costs include:
- employee salaries;
- public utilities;
- advertising.
Estimated monthly labor costs:
To reduce costs, the position of director can be retained.
Costs for utilities, security, purchase of goods for a sports bar:
Income
The fitness center is usually open without weekends and holidays, so it is recommended that employees have a flexible schedule.
To determine the profitability of a business, the following parameters are taken as a basis:
- the cost of a monthly gym membership is 2,000 rubles;
- fitness subscription cost: 1,500 rubles;
- gym visitors per month - 80;
- visitors to fitness classes per month - 40;
- one-hour subscription - 150 rubles;
- 30 such subscriptions are sold per month;
- The sports bar's monthly revenue is 300,000 rubles.
Calendar plan
Risks and payback
The main risks of opening are the lack of customers. Therefore, before launching a gym, it is important to assess the intended target audience and its ability to pay.
If we take the above financial parameters:
- monthly profit of the hall - 159,500 rubles;
- The annual profit of the hall is 1,914,000 rubles.
With such a profit, you can cover all initial expenses by the end of the third year. If the hall gains popularity - sooner.
Photo gallery
Flyer Volume letters
- . At the initial stages, it is possible to register an individual entrepreneur. But keep in mind that when expanding your business, you need to register an LLC.
- . If you plan to expand your network of clubs, this option is suitable.
Type and operating time
The goal of the project is to open an economy class gym for low- and middle-income people. Revenue is planned due to a large number of visitors.
The business plan assumes daily work, even on weekends and holidays. Sports club opening hours:
- weekdays – 8.00-22.00;
- Saturday – 9.00-21.00;
- Sunday – 10.00-16.00.
The club should be open from morning until late evening. Some people prefer to study in the morning, but most people choose the time from 18 to 22 (after work). Detailed club rules can be found at.
It is planned to open without additional complexes in the form of saunas, swimming pools, etc. Types and cost of services:
- one-time lesson - 120 rubles;
- lesson with an instructor – 200 rubles;
- subscription for 8 classes – 500 rubles;
- monthly subscription: morning (before 15.00) – 600 rubles, all day – 800 rubles;
- annual subscription – 6,000 rub.
A morning pass is cheaper due to minimal traffic until 4-5 pm. Most of the visits come in the evening, so keep this in mind.
Basic equipment for the gym
If you plan to visit men and women, you need to buy high-quality equipment for cardio exercises and make sure there are enough dumbbells, barbells and weight plates. Equipment costs are substantial. The best option compared to buying is.
Cardio zone:
- treadmill (3 pcs.);
- exercise bike (2 pcs.);
- orbitrek (1 piece).
Strength training equipment:
- for top traction;
- for lower traction;
- block frame or four-position station with single block frame;
- chest machine;
- hip extensor;
- seated hip flexor;
- lying leg press platform;
- for the hip abductors;
- for abdominal muscles;
- Shin-machine.
Bars, set of weights and dumbbell:
- free weights – from 1 to 40 kg in 2 kg increments;
- vultures – 6 pcs;
- pancakes 2.5, 5, 10, 15, 20, 25 kg.
Racks and benches:
- Scott bench;
- roman chair
- hyperextension angular
- parallel bars rack - press
- bench press at an angle up
- downward angle bench press
- adjustable bench (2 pcs.);
- horizontal bench (6 pcs.);
- racks for barbells (for chest press, squats), for dumbbells – as needed.
The table shows the cost of equipping gyms with turnkey equipment from the Techno Fitness company.
| Hall area, m2 | Coll. work places | Description | Throughput, people per day | price, rub. |
|---|---|---|---|---|
| 14 | 4 | power rack, dumbbells, multi-station, spin bike for cardio training | for home | 170000 |
| 38 | 7 | power racks, dumbbell row, orbitrek, exercise bike, simulator for adductor/abductor muscles of the thigh | for home | 380000 |
| 43 | 10 | cardio area, dumbbells, aerobics area, strength training equipment | for home | 750000 |
| 98 | 17 | 105 | 1200000 | |
| 73 | 12 | cardio area, aerobics area, strength training equipment | 100 | 1200000 |
| 180 | 17 | cardio area, free weights area, strength training equipment | 105 | 1350000 |
| 317 | 54 | 277 | 2400000 | |
| 450 | 72 | cardio area, free weights area, personal cross training area, strength training equipment, aerobics area, massage and solarium area, bar, locker rooms | 670 | 2800000 |
Opening a fitness center or sports club is a difficult task; this business plan involves daily work.
Required personnel:
- 2 instructors, schedule - 1 through 1, salary - from 20,000 rubles. per month + interest from individual training;
- 3 reception administrators, salary – 12,000 rubles. per month;
- cleaning lady - 10,000 per month, will come every morning to clean the hall.
Total costs for staff salaries - 86,000 rubles, per year - 1,032,000 rubles. For a serious club, it is advisable to organize.
Total opening costs
To find out how much it costs to open a gym, let’s calculate all the expense items. Economy class involves renting a room of 180 m2 and equipping 3 zones: cardio, free weights and strength. sports club.
Costs of opening a gym: 
- rent of premises – 8,000 rub. per month, 96,000 rub. in year;
- turnkey – RUB 1,350,000-1,500,000;
- staff salary – 1,032,000 rubles. in year;
- depreciation of simulators - 4,000 rubles. per month or 48,000 rub. in year;
- furnishing, carpeting, utilities – 50,000 rubles;
- additional monthly expenses – 30,000 rubles. per month or 360,000 rubles. in year.
The total costs of opening a sports club plus expenses for the first year are equal to 2 million rubles. If you don't have money, you can.
Business payback, monthly revenue calculation
If you definitely decide to open a gym, a business plan is required. It will help you calculate expenses, income and return on investment.
The total attendance of the hall per day is 100 people. Each person visits the gym 10 times a month on average. That is, you can safely count on selling 300 monthly passes. The hall operates 350 days a year (several days off for maintenance and major holidays). The average price for a monthly subscription (30% daily + 70% for the whole day) is 600*0.3+800*0.7=740 rubles.
The total income from visiting the hall per year is 300 subscriptions * 12 months * 740 rubles = 2,664,000 rubles. Considering the workload of 90%, we calculate the annual revenue - 2,664,000 * 0.9 = 2,397,600 rubles.
Business payback:
- capital costs for opening and maintaining the hall - 2,000,000 rubles;
- profit - 2,397,600 rubles;
- payback – 11 months.
Next, you will spend 700,000 rubles annually on servicing the club, net revenue in subsequent years will be 1,700,000 rubles, monthly revenue will be 142,000 rubles. Quite a good profit, especially considering that you can open a chain of gyms.
Other options for making money on health and sports
You can make money in sports in different ways, here are some options:
- dance or gymnastics training;
- and so on.
Download the finished sample
If you are not satisfied with the investments or other positions of the presented plan, we invite you to download the ready-made plan. There are also many others on the site for different directions.
* The calculations use average data for Russia
450,000 ₽
Minimum starting capital
10-15 %
Profitability
9-12 months
Payback
250 00 RUR
Inventory costs
In this article we will look at all the nuances of organizing and running such a profitable business as your own gym. In addition, you will learn about a fundamentally new online format for the work of trainers and instructors.
Although this business idea is not new at all, it does not lose its relevance to this day. Moreover, the demand for the services of gyms, dance schools, fitness centers and yoga studios is increasing every year. A beautiful body and keeping oneself in good shape has been important for people at all times. But the modern lifestyle, which involves mostly sedentary living and unhealthy eating with snacks on the go, is clearly not conducive to achieving the cherished goal of most men and women.
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Sport is not just a way to occupy yourself in your free time with health benefits. For many young (mostly) people, it becomes a way to achieve the desired figure and, no less important, to maintain it. Of course, there are always people who suffer from excess weight (even if it’s a couple of kilograms), who are embarrassed to undress on the beach or are afraid to look at themselves in the mirror, but at the same time they never exercise, preferring to exhaust themselves with countless diets or swallow harmful pills . The effect of restricting nutrition or taking various medications, if any, is temporary. In addition, with this regime, if you have patience, you can lose weight to the desired figure, but the appearance of the body will leave much to be desired - the absence of muscles gives the effect of “bones and skin”. Muscles can only be pumped up through regular training.
The profitability of opening a gym
What are the advantages of gyms if we consider them as a business? Firstly, as we mentioned above, their services are in constant high demand. Moreover, even unfavorable economic conditions have little effect on the work and profits of such establishments. However, the latter is true for small gyms operating in the lower and middle price segment.
Network fitness centers are more susceptible to crises, which is explained by the high cost of their subscriptions. Secondly, the target audience of gyms is quite diverse. They are more popular among men, but now more and more representatives of the fair sex are diluting cardio training with strength exercises on machines, dreaming of not just losing weight, but acquiring beautiful forms with sculpted muscles. Even separate gyms for girls are opening, although the majority still prefer not to limit themselves to a narrow target audience.
Universal “gyms” either equip two separate rooms - for men and women, or divide training time. There are also mixed options - when both are engaged in the gym at the same time. But the latter option is less desirable. Thirdly, opening a small gym requires relatively small start-up capital. Perhaps a gym in the 100 sq.m. basement. meters – this is not the limit of your dreams. But if you don’t have a lot of options, it’s worth considering this option. In the future, you can always either open a gym of a higher price category - your own or under the brand of a certain chain (franchise), or create your own chain.
What you need to open a gym from scratch
Experts advise starting the organization of any business by drawing up a detailed business plan. Even if you are one of the lucky ones who is able to open your own business without using borrowed funds, a business plan will help you determine the order of actions that need to be taken, calculating expenses and estimated income, various indicators, from profitability to deadlines payback. So what should be included in your plan? First of all, it is necessary to conduct market research. You can order it from specialists or do it yourself, spending a little more time on it, but saving money.
The sports and fitness services business is considered highly competitive. In every major city there are several large chain centers (usually franchised) and dozens of medium and small halls. Fortunately, even with very strong competition, you can always find an unoccupied niche. This could be, for example, a specialized establishment or club. You can open a small hall in a residential area where there are no such offers. In addition to the gym, you can provide additional services - from yoga or Pilates to a cafe in the format of proper nutrition.
How to choose a room for a gym
The right location for a gym is half of your future success. Even the largest and most comfortable sports center with famous trainers and a large number of different services, including animators who will entertain children while their parents get into sports shape, will only be able to cover nearby areas (usually within walking distance). It is unlikely that there will be many who want to regularly travel there from the other end of the city. At the same time, a small gym in a large residential area, open from early morning until late evening, will not lack clients. When choosing a room for a hall, try to put yourself in the shoes of your potential client. Will it be convenient for him to get to you? Is there a public transport stop nearby or a place to park a car? Is it possible to easily find you at your address? Perhaps, in addition to the sign on the facade, it is worth hanging additional signs or a billboard with the contact information of your establishment.
The minimum area is 100-150 sq. meters. Exercise machines and sports equipment take up a lot of space (each device should have at least 5 square meters), the distance between them should be large enough so that your clients do not interfere with each other. Don't forget to leave some free space for strength training with barbells. Another 25-30 sq. meters will be used for showers and changing rooms.
Be sure to pay attention to the presence of all necessary communications - heating, air conditioning, ventilation, hot and cold water, drainage, etc. There are a lot of nuances here, so when choosing equipment it is best to consult with specialists. Note that in residential areas, hot water is often turned off several times a year for one or two weeks. And you can be sure that the inability to shower after training will deprive you of a lot of clients. So you can’t do without additional equipment for heating water in case of an emergency. And this comes with high costs: plus an additional 10 sq. meters for the boiler room and the boiler itself is at least 180 liters, reinforced electrical wiring for its power supply.
Often, gyms are located in semi-basements and basements. In this case, oddly enough, it will be easier to maintain the necessary humidity and the desired temperature. The ceiling height in the gym on the ground floor and above should be 3.5 meters, otherwise it will be difficult to ensure good air purification. But you cannot ventilate the room naturally by opening windows and doors: this will lead to the formation of harmful drafts. The basement does not warm up in the sun like other rooms, and there are no strict requirements for the height of its ceilings. Due to its location, normal power ventilation will be sufficient. However, this advantage may be offset by the costs of repairs and good lighting.
Ready ideas for your business
Ideally, of course, it is best to build a room for a hall yourself, having thought in advance about the most convenient option for its layout and the location of all communications. But in this case, the whole point comes down to the funds you have and the availability of sufficient land for construction in a promising residential area. In the best case scenario, this is an area of new buildings that will be populated over the next few years. Although the construction and finishing itself will also take a lot of time.
You most likely cannot do without minimal repairs, no matter which option you choose. The floor of the room should not be slippery to eliminate the risk of injury, and at the same time it should be easy to clean and not afraid of moisture. The best option both in terms of price and properties is PVC flooring. However, if the room you are renting has old parquet on the floor, you should not spend money on changing the flooring. For the first time, this option will do. It is better to choose a calm and neutral color scheme; give preference to light shades. The height of the ceiling, windows, width and length of the hall and a number of other indicators are standardized. It is advisable to provide for the possibility of musical accompaniment of training and to purchase additional “non-gym” equipment - nets, basketball hoops, mats, fitballs, wall bars, horizontal bars. The temperature in the hall should be 15-17 degrees. Also provide a water cooler (the cost of water and disposable cups can be included in the price of the subscription).
Ready ideas for your business
The option of locating a gym on the territory of a shopping center deserves special attention. There are pros and cons here. On the one hand, the shopping center is an ideal place in terms of traffic. A huge flow of people passes through it every day from morning to evening. There are cafes, shops, and entertainment centers where you can keep your child occupied while one of the parents spends time in the gym. By opening a gym in a shopping center, you can significantly save on advertising by placing just one banner on the facade of the building or a light box near it. However, this arrangement also has certain disadvantages.
The most important of them is the high cost of rent. You need a lot of space to place exercise equipment, and the cost of renting a square meter in a shopping center is significantly higher than the cost of renting premises of the same area in the same area and even, possibly, on the same street. In addition, it is quite difficult to provide the necessary conditions for the clients of the hall, including showers and changing rooms with lockers for storing things. Finally, in some gyms on the territory of a shopping center, in order to save space, exercise machines are placed directly on the platform on the top floor, enclosing it with a transparent wall. Although the traffic here is significantly less compared to the lower floors, not all people feel comfortable playing sports almost in full view of random passers-by.
Required permits to open a gym
Find out what documents are required to open a gym in your city. It is better to choose an individual entrepreneur as an organizational and legal form for the first time of work, which will allow you to use a simplified taxation system. The most suitable OKVED codes for this type of activity:
96.04 Services in the field of physical culture and recreational activities
93.11.10 Sports facilities services
93.12.10 Services provided by sports clubs
93.13.10 Fitness center services
93.19.12 Services for athletes and athletes.
Think in advance about how you will develop your business further. If you plan to expand the list of services provided by your center over time (open a cafe, beauty salon, fitness bar, solarium, etc.), then you must indicate the necessary codes for possible related services in advance, even when registering as an individual entrepreneur. In addition, it will be necessary to obtain permission from Rospotrebnadzor, having previously concluded an agreement for the maintenance of air conditioning and ventilation systems, an agreement for the maintenance of housing and communal services, an agreement for the disposal of lamps, a PPK and a passport for a sports institution. Don't forget that all your employees must also have medical records. To implement the gym project, it is necessary to obtain permits from the fire, sanitary and epidemiological services, as well as territorial property management.
Choosing equipment for the gym
Rent and renovation of premises are significant expense items. But the next most expensive item is the purchase of the necessary equipment for the gym - the actual exercise machines for the press (bench), back, arms, legs (including treadmills and exercise bikes), dumbbells, barbells, weights, treadmills, turnstiles. Some equipment can be purchased used. In particular, this will help you save on the most expensive exercise equipment. When purchasing, pay attention to the model and equipment of the simulator. It should be made of quality material and have little wear.
Don’t forget about personal protective equipment - belts, gloves, wristbands, knee pads, etc. They should be in sufficient quantity, which is calculated based on the capacity of your hall. Of course, it is necessary to provide a shower, toilet and changing room on the territory of your establishment. All this can be done without designer extravagances.
Ready ideas for your business
The main thing is impeccable cleanliness and order. In some gyms, if space allows, they also organize additional sports grounds and halls, for example, for sports games, dance classes, yoga, etc. In this case, the gym gradually turns into a real sports center. If you choose this development path for yourself, think about whether you have the opportunity to expand the area or whether after some time (for example, one or two years) you will have to change your location. Another important nuance that many people forget about when planning expenses is the arrangement of the hall (reception area). Be sure to provide comfortable places to wait for customers who arrived ahead of their time.
We are recruiting trainers for the gym
And yet, a spacious gym with a large selection of equipment and inventory, located in a convenient location with high traffic, is just one of the conditions for the prosperity of your business. Secondly, qualified personnel who will work for you. In fact, the situation with gym instructors is not so clear-cut. Experienced athletes do not need the help of a coach. They are well versed in the topic, know what exercises and how much they need, and know how to use all the equipment.
Beginners need instructors, but their services are paid extra, and not all of your visitors will be ready for additional expenses. For beginners, it seems that there is nothing complicated about exercising on exercise machines: if you want to strengthen your abdominal muscles, you need a bench for your abs; if you want to pump up your biceps, look for exercise machines for your arm muscles. At the same time, they have a very vague understanding of the technique of working on simulators, the load they need, proper nutrition and other details, ignorance of which can not only reduce all efforts to a minimum, but even give a result that is exactly the opposite of what was expected. Gradually, more and more people who are seriously thinking about playing sports understand the importance of the role of an experienced coach who acts as a mentor and controller.
Still, hiring several trainers at once at the very beginning of your work may not be profitable. It’s good if you yourself are a specialist and at first you can work independently with one or two assistants. If you take on the functions of a manager, you will have to look for good trainers and instructors. Pay attention to their physical form and reputation. It's not uncommon for people to leave the gym with a good trainer. They are even ready to travel to the other end of the city, just not to lose the instructor.
New trend - online trainers
Recently, so-called online trainers have appeared. This is a relatively new trend that is gaining popularity and should not be ignored. What do online trainers do? The same as regular instructors. They draw up a detailed individual training plan and nutrition program taking into account the client’s “initial data”, monitor the results, make adjustments to the compiled programs, motivate and support him. The training plan includes a detailed schedule and training regimen, types of exercises and their duration, daily routine and nutrition. Roughly speaking, the instructor undertakes to give the client the result that he wants to get, within a reasonable time and without harm to health.
The only condition is that the client must strictly follow all the mentor’s recommendations. The only difference between a regular and an online trainer is that the latter... does not see his clients live before training and, perhaps, will never see them. They may live in different cities and even countries, but the almighty Internet allows them to interact almost as effectively as in person, exchanging photos and videos. An online trainer is not a complete replacement for a “live” instructor, since the latter sees his client directly in the process of working on the simulators and can correct his mistakes.
However, a remote instructor is a suitable option for people who are shy or unable to hire a specialist in the gym. The problem is that online trainers often call themselves not only experienced and qualified instructors who have undergone special training and have worked or are working with a large number of people in gyms, but also those who have nothing to do with this profession. These are the so-called random people who had enough willpower to lose a lot of weight and get in shape by training at home or under the guidance of an instructor.
Despite all the merits and knowledge acquired in the process of hard work on their figure, they are not familiar with the theory, do not take into account the individual characteristics of each individual person, his possible health problems and other important factors. They willingly share their experience with others, write books and articles, write blogs and conduct “weight loss marathons” on various websites. But, of course, they are not real instructors and cannot guarantee a decent result of their work.
Thus, a good online trainer who lives in your city and has the opportunity to travel to you for several hours a week can attract new clients to your gym. Essentially, this is a combined format of regular and remote instruction. The main thing is that you are confident in this specialist, his qualifications and competence.
In addition to trainers and a manager, administrators (two working in shifts) and a cleaning lady who will come 1-2 times a day will be required.
Plan your training room's operating hours in advance. It is advisable that its doors be open seven days a week from early morning until late evening. Some people go to the gym before or after work, some on weekends, and non-working people (mostly young mothers on maternity leave) on weekdays during the day. By varying your schedule, you can significantly increase traffic to your center. Many gyms are open from 7.00 to 24.00 on weekdays and from 8.00 to 24.00 on weekends, with breaks for holidays and sanitary days (the latter are held every three months).
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