Is it profitable to open a flower business? Flower shop - business plan for opening. Features of owning a flower shop

The business of selling flowers is one of the most profitable and promising, because its profitability is guaranteed by a series of regular events that are guaranteed to occur in the life of every person. Weddings, holidays, awards and even funerals... the list goes on and on. According to experts, the annual turnover of Russian flower shops is more than one and a half billion dollars. Isn't there a reason for aspiring entrepreneurs to take a closer look at this field of activity from a large list of different business ideas? It is also safe to say that our dear women will enjoy this type of activity.

Flower business pros and cons

Of course, selling flowers as an income is not ideal - it also has its own advantages and disadvantages that should be voiced.

pros

• Low threshold for entry - it is quite possible to start a flower business with 6-8 thousand dollars, which is quite reasonable prices for a trading business. Moreover, the costs are recouped very quickly.
• A large markup is a flower that can be purchased in some Holland for a purchase price of one dollar, then can be sold for two, three or even five dollars. The main thing is to feel the right moment.

Minuses

• Living goods quickly deteriorate, so there is a certain deadline for sales that must be met in order not to incur a loss (it is even customary for florists to immediately take into account the percentage of products that cannot be sold).
• In a transported batch of flowers there is always a certain proportion of defective goods that cannot be sold in any way.
• Earnings from the flower trade have a pronounced seasonality - flowers sell well in the summer and on holidays, but in winter there is a serious decrease in demand.

Flower business business plan

Opening a flower shop is not such a simple process as it might seem at first glance. To achieve success, you should calculate every step before starting, take into account a number of nuances and little things. Let's try to figure them out.

Registration

The first thing you need to do, otherwise your income will not be legal and may entail a bunch of fines and other problems. It is best to choose an individual entrepreneurship model and a simplified taxation system. All received documents must be certified by a notary, making several additional copies.

Selecting a location

This issue is on the priority list, as it significantly affects the success of your enterprise even before its official opening. It is necessary to select a place that is sufficiently crowded, with a large number of pedestrians passing by. It is most profitable to be located near metro stations, on the outskirts of markets, near railway stations and other transport hubs. It would also be nice to grab a “tidbit” near some registry office, but such places have all been occupied for a long time. If your budget is very limited and there is not enough money for a real retail outlet, I advise you to start by organizing your activities online. Create an online flower delivery store, fill out the price list and start selling. I'm sure it will be in demand.

Selecting a room

It all depends on your entrepreneurial ambitions, initial capital and goals. For some, a small store about eight meters long will be enough, but you need to understand that in this case you will have to sell narrow-profile products. Others, on the contrary, will want to expand by 30-40 meters, providing their customers with a wide variety of assortments. Be that as it may, know that a separate colorful pavilion will be much more attractive for buyers than rented space on the ground floor in some building.

Staff

If you decide to devote yourself entirely to organizational issues, but do not want to engage in sales yourself, you should take care of hiring a qualified sales florist with experience in arranging bouquets. It is desirable that he be hired officially and have a completed sanitary book with the appropriate assurances from the sanitary and epidemiological station.

Equipment

Yes, you can’t do without special equipment in the flower trade. You need to take care of the safety of flowers - buy a refrigerator, special flowerpots and containers, as well as their appearance, creating the right lighting in your store (it’s not without reason that they say that goods always look better on a shelf than in your home). The list of costs also includes several stands, shelves, counters and all kinds of consumables. It will be impossible for a large retail outlet to do without a cash register.

Advertising

Without using this engine of progress, you are unlikely to be able to reach an acceptable level of income. The more people you tell about your offer, the better its competitiveness will be (especially at the start of the enterprise). You can make a beautiful sign, hand out advertising brochures near the subway, and use a lot of other marketing tricks, but the best way to advertise your product is the product itself. If you place your best products so that they can be seen from the street, potential buyers will certainly want to take a closer look at them, and then the sale will be close.

Creating a flower business from scratch: costs

Now that we have briefly examined each step of launching our flower business, it’s time to calculate how much it will all cost and how much you can earn from it in the future.

• Registration of individual entrepreneur – 3000 rubles
• Renting a small area (for example, a kiosk) – about 20 thousand rubles
• The first batch of goods – 100 thousand rubles
• Equipment – ​​10 thousand rubles (at first you can do without refrigeration units and other expensive equipment, and be content with only flowerpots and stands)
• Salesperson salary – 12 thousand rubles

As a result, to start you will need a little less than 150 thousand, that is, approximately 4 thousand dollars. The costs will pay off in the next 5-6 months (the net profit of a small flower retail outlet is approximately 30 thousand rubles per month).

What do readers think about it?

Indeed, on February 14 and March 8, people are very active in buying flowers, but the rest of the time it can be a little tight with customers. Therefore, think three times whether it is advisable to take large volumes and open a large retail outlet. Sometimes a small stall in a busy place will be enough.
By the way, it is not necessary to sell flower corpses - you can sell live plants in pots, seeds and seedlings for the garden.

The business is profitable, but very competitive. It will be very difficult to get in here; seasoned flower sellers, I think, won’t let you turn around. Personally, in our market where they sell flowers, there is no place at all. Well, it’s true that the market is not big.

This whole business, in essence, boils down to the scheme “bought in one place cheaper - sold in another and “in time” (March 8, September 1 and other dates) and more expensive.” 6 thousand bucks as starting capital is even a lot for him: from the experience of selling flowers to a friend, I can say that 25-30 thousand rubles are enough to buy a batch of flowers, plus transportation costs and food on the road - another 7 thousand rubles. The total amount received from the sale of these Krasnodar flowers in Tver is about 100 thousand rubles. The “exit” is very good, but, as a friend himself says, it is only possible once a year, so it’s unlikely that it will work as an extra income or as a permanent business...

And the product is perishable. The best way is to grow it yourself and sell it to order. However, again, flowers are a seasonal product; there is no stable demand throughout the year. If you have extra money, you can try, if you have borrowed money, definitely not

AlexUkr, this business is one of the most profitable. Flowers are selling out quickly, the main place. And it doesn't matter what season. Both in winter and in summer, in short, people always have weddings, every day thousands of women have birthdays, young people buy a lot of flowers for their girls every day. What seasonality are you talking about?

I also don’t consider this business to be seasonal. There are certain months, or rather days, when the revenue is simply crazy, this applies to holidays. But if you create a good name for your flower shop, that is, so that you constantly have a high-quality product and, accordingly, a beautiful one, you can gain a very large number of regular customers.

The flower business is seasonal. Flowers are bought well on holidays and in summer, with a decline in winter. Pricing policy also has its own characteristics. The times when the profitability of flower sales reached 300% are long gone. Now profitability fluctuates between 100-140% and it is “eaten up” by possible defects, broken flowers and fluctuations in trade

AlexUkr, aren’t people celebrating holidays every day? What a seasonality, every day someone has a wedding, birthday, etc. Guys buy flowers for their girls on dates, both in winter and summer. Of course, on March 8 you will sell more flowers, but this is simply not a big bonus. It is profitable to trade flowers, and it is simply stupid to argue with this.

And you think that a profitability of 100-140 percent is small. I think that many people would like to receive such profitability. I completely agree with Yura123 that people have a reason every day to buy flowers at any time of the year.

I agree that 100% good profitability, but this does not take into account defects, flowers that were not sold in time, rent, salaries, taxes. In general, I think this business is very risky. If you are ready to suffer losses and then possibly earn something, then try it

An interesting idea for a business, of course. It's worth even taking a closer look at it. But I watched a program on TV in which there were 20-year-old businessmen and millionaires, and there were also adults there. One adult man, quite respectable and not stupid, failed in this flower business and became bankrupt, so with this idea you need to be more careful and carefully calculate and plan everything.

Apparently you don’t yet know what smart seasoned flower sellers do with marriage. I personally know that, for example, flowers whose leaves have fallen are taken and simply glued together, and the top is covered with ordinary varnish with glitter so that they keep their shape. Many may have seen when buying flowers that there are some with sparkles, so similar flowers are made in a similar way.

Well then, these are swindlers and not sellers who live one day at a time. You should not look up to them because they are not businessmen. There is an unspoken rule: a client will tell four friends about a good purchase, and ten people about a bad purchase (having bought low-quality flowers). So such would-be businessmen won’t work for long

Well, you've already gone in the wrong direction. This is a business, and in business all means are good. You think only in the business of selling flowers, but no, in every business they try to sell marriage. Even in those stores, spoiled chicken is rolled in various spices, marinated, and sent to barbecue, and then this kebab is calmly sold without remorse.

The flower business is very profitable only if you know a lot about flowers, or you can hire a very high professional in this field. Here you need to understand rare plants, you need to sell not only flowers, but also planting material, as well as flowers in pots, and most importantly, minimize leftovers.

Well, we are not talking about knowledge, it is already clear that if you decide to start any kind of business, you must be well versed in this area and know a lot of various nuances. The main question now is different: the flower business is profitable at any time of the year, or only on holidays.

I think you can make money from this; you won’t even believe it, I once worked in almost this field. In my youth, together with my mother, I worked in a greenhouse, where we grew roses, there were also orchids, but they were looked after by a specific person who rummaged through them, so I realized there that this business was really profitable.

I saw online flower shops that deliver a bouquet of roses right to the house of your beloved girlfriend, wife, mother and any other female person.) Let's say you live in one country, and your former classmate (well, as an example) in another - and here An online flower shop with payment via PS couldn’t come at a better time. Just a flower shop - banal.

We need to support the flower business, and make it mandatory for all guys to buy flowers for their girlfriends every evening. Otherwise, sometimes they show up without flowers, and business suffers.
But seriously, according to my observations, this is a very profitable business. Flower shops all around. There are not only fresh flowers, but also indoor flowers in pots, and they also cost a decent amount, and, what’s important, they don’t fade.

Flowers are one of the most popular gifts, as they are relevant for absolutely any holiday. They come in a variety of shapes and forms, and there are many unique varieties that vary in appearance and cost. The flower business is considered profitable, stable and interesting, which is why it is of interest to many entrepreneurs. In the first stages, it can be organized even at home, and if you promote it correctly, you can receive passive income in the future, since no effort will be invested in the business.

The flower selling business has both positive and negative sides. It is important to know about all the parameters before opening a business in order to start a profitable activity from scratch.

The advantages include:

The disadvantages of the job include:

• sales are uneven as they depend on the season and are also affected by various holidays;
• to get started, you need to create a correct, thoughtful and reliable business plan for a flower shop with calculations, and you can view a sample, but each store must have its own individual project;
• for high-quality business operation, a cash register is required, the use of which complicates the procedure for accounting for activities and requires registration of equipment with the tax office, and the device itself has a significant cost;
• flowers are perishable goods that require specific care, so optimal and specific conditions must be created for them;
• To get started, an entrepreneur must have complex and unusual knowledge and skills in the field of floristry in order for the flower business to be profitable and promising.

Initially, you need to register, and you can choose either an individual entrepreneur or an LLC. The most optimal choice of legal form is considered to be an individual entrepreneur. For this purpose, the following documents are prepared and submitted to the tax office:

• an application that must contain the correct OKVED codes for the selected area of ​​activity;
• a flower business can operate under a simplified taxation system, which must be switched to immediately after registration;
• a copy of the citizen’s passport and his TIN.

Trade will be reliable and controlled if a cash register is used in the process. Therefore, it is recommended to initially purchase this equipment. The device must be registered with the tax office, after which it can be used for its intended purpose. It is also advisable to obtain a stamp and open a bank account.

Choosing a store location

Where to start a flower business? It is important to decide where exactly the activity will take place. To do this, it is necessary to carry out marketing research, on the basis of which a special project will be made, and an example of it can be easily found on the Internet. It will contain basic information and nuances of opening and running a business.

You should not completely take a ready-made project, since it will not take into account the specifics of a particular region and store.

The flower business must be favorably located, since the location for this particular activity is considered a key point. The best choices are the following premises:

• next to the wedding palace;
• near high-traffic areas, which include public transport stops, large supermarkets or universal markets;
• close to a train station or bus station.

There should be parking spaces near the store so that every client has the opportunity to comfortably drive up to the outlet. It should be possible to place outdoor advertising that will attract the attention of potential buyers, as a result of which a business from scratch can generate good income. There should be no competitors nearby who can entice customers with different promotions or other advantages.

Arrangement of the premises

Competent trading presupposes that a unified and unique concept must be formed inside the store, which will be pleasant and interesting for customers. All costs for these purposes must be included in the business opening project. An example of an interesting and exclusive design can be found on the Internet or you can go to the most famous and popular flower shops.

The following styles are considered an excellent choice:

• Rococo or Provence if the flower business is intended for high-income clients;
• hi-tech is considered an ideal solution when specializing a store for customers who prefer to constantly purchase unique new items and exquisite items;
• if not only flowers are sold in bouquets, but also flowers in boxes and pots, then such a store can be decorated in an eco-style, and only natural and safe ingredients should be used here, and such a design will act as an interesting advertisement for the business.

The store should be well lit, and natural lighting should be combined with artificial lighting, which can favorably highlight the products presented.

An important point in the arrangement is the acquisition of equipment and furniture. For this you buy:

• showcases and racks for flowers in boxes, pots or other containers;
• freezers in which you can prolong the freshness of cut flowers, which will increase the store’s income;
• a table designed for the work of a florist;
• table and cash register for efficient and correct payments to clients;
• To ensure that customers wait for their orders in comfort, it is recommended to place a sofa in the store.

An example of the proper arrangement of all elements in a room can be easily viewed on various websites on the Internet.

Compilation of product assortment

How to open a flower business from scratch that will bring good income, will be stable, sustainable and promising? To do this, a special activity project is drawn up with detailed and accurate calculations, which should indicate the nuances of compiling the assortment of goods.

When compiling the assortment, the following elements are taken into account:

• Cut flowers, the varieties of which should be numerous. The most popular are roses and chrysanthemums, tulips and mimosas, orchids and lilies, as well as many other varieties.
• Flowers in pots or boxes are in demand, but less popular compared to cut goods. An example of an excellent store suggests the presence of a large number of varieties of such flowers.
• Cultivated plants that are of interest to many potential customers. As a rule, they are purchased by retirees or people who like to spend a lot of time gardening or working with crops in the garden.
• Related products that are very profitable to sell due to a good margin. With their help, you can significantly increase profits, and this includes fertilizers, pots, literature about flowers, candles and ribbons, cards and packaging, stands and elements for creating a unique landscape design.

If you choose the assortment wisely, you can count on good demand for the store, which can generate passive and high income.

How to make a store popular?

It is important to know not only how to start a flower business, but also how to properly promote it. The following methods are used for this:

• finding corporate regular customers who will regularly order decoration for various celebrations;
• design of various portfolios, for which unique flower arrangements are created, and in the future it will be possible to create original bouquets for weddings, dates, anniversaries or other significant dates;
• advertising on radio, television or other media;
• cooperation with holiday agencies, restaurants or other establishments that can become regular customers;
• creating your own website on the Internet.

Recruitment

How to organize a flower business that will be popular among buyers? To do this, it is important to find suitable workers who will be professional florists who know how to properly care for flowers and create unique and inimitable compositions from them.

Salaries should depend entirely on revenue.

Pitfalls in starting a flower business

Starting this business from scratch is not difficult if you look at an example of a successful store in advance. However, for promising and profitable work, you need to know all the possible difficulties and pitfalls, which include:

• if you hire non-professionals, they will not be able to make unusual bouquets, so the store will not be able to compete with other establishments;
• you should not purchase a ready-made store, since a profitable business will never be sold;
• flowers need to be properly cared for and kept in optimal conditions, otherwise they will quickly lose their presentation, which will lead to constant write-offs;
• you should not skimp on creating an original store design, because otherwise it will not differ from standard retail outlets, and therefore will not attract the attention of customers;
• trade must be conducted honestly, therefore it is unacceptable to make a bouquet of fresh and half-withered flowers, since you can easily lose customers;
• on holidays, you need to clearly understand how many bouquets and flowers can actually be sold, so as not to let down buyers on pre-orders;
• It is advisable to use a cash register while working, which will simplify control over sellers.

If you know all the pitfalls, then you can expect to successfully open a profitable and effective store.

Financial calculations

The project of opening a flower business involves investing the following amount of money:

• creation of a unique design – 150 thousand rubles;
• purchase of equipment and furniture – 320 thousand rubles;
• investments in business advertising – 40 thousand rubles;
• business registration – 1 thousand rubles.

The total initial investment is equal to 1 million 51 thousand rubles. Monthly expenses:

• rent of premises per month – 40 thousand rubles;
• purchase of goods for a month – 500 thousand rubles;
• employee salaries – 105 thousand rubles;
• business advertising – 5 thousand rubles;
• taxes and utility bills - 40 thousand rubles.

Total – 690 thousand rubles. With a markup of 80%, you can expect an income of 900 thousand rubles, of which net profit is 210 thousand rubles. Profitability is at a very high level, since it is equal to – 210/900*100=23.3%.

Thus, if you open a business wisely, pay a lot of attention to its advertising, offer a good assortment and hire professionals, you can get a profitable business that will be stable and growing, and therefore can bring constant passive income in the future.

Businessmen who have established more than one strong business say that it makes no difference to them what to trade. But selling flowers and bouquets as a business is a special activity. You sell beauty, and even with high profitability. Forecasts show that in the near future the flower business in Russia will show good growth rates. This means that at least another 2-3 years is not too late to enter this market. But it only seems that selling flowers is easy. Is it really?

We will show you step by step how to open a flower business.

Flower business: pros and cons

What attracts businessmen to the idea of ​​opening their own flower shop?:

• Easy entry... You don't need a lot of starting capital to get started. To open a small pavilion near the metro or at a bus stop, this amount can be 6-8 thousand dollars.
• ...and exit. This is also important. If you want to close the business, then, in addition to the usual bureaucratic procedures, all you have to do is sell off the equipment.
• Really big trade markup. Flowers are not weapons or medicine, but the percentage of markup on their sale tends to the same indicators: 100 - 150% plus the cost. Which can't help but inspire. Is it profitable to be in the flower business? The answer is obvious.

But, on the other hand, the markup wouldn’t be so big if it weren’t for the risks of this business, which beginners simply shouldn’t forget about:

• Short-lived product. A large percentage of rejection, which is increasing every hour. Flowers fade, unfortunately...
• Seasonality. What you can definitely count on is March 8, February 23, Valentine's Day, September 1. That's probably all. The whole summer is a “dead”, unpromising season.

Tourism is a current and promising activity. from scratch: design, selection of premises, interior, recruitment and attracting first clients.

In addition, we have instructions for opening a car wash: sanitary requirements, box rental, types of car washes, additional and basic services, design of the client’s room and more.

How to start a flower business

How to organize a flower business? It depends on the right choice of place more than any other. Business bouquets are best sold at points in business districts. “Points” selling flowers can be classified as follows:

1. Pavilions, flower stalls near the metro and transport stops. This also includes retail spaces in markets and shopping centers. The payback of such points depends on the location. It should be very passable. Insiders of this business say that only the flower business on March 8 pays for its place.
2. Small shops on the ground floors of shopping and business districts, in shopping centers. Such outlets have the opportunity to expand their range with gifts, packaging, souvenirs, potted plants and more.
3. Luxury flower shops, so-called flower boutiques. They are located surrounded by other boutiques and in expensive shopping centers. “exclusive” product in expensive packaging. The target audience is wealthy people.
4. Online stores. Online flower trade is the least developed (especially in the provinces), but the most promising area.

Wholesale flower suppliers

Wholesale and large suppliers offer flowers from Holland, Colombia, Ecuador, as well as local producers.

Something about roses. Dutch rose is a high-quality and expensive product. It is brought “wet”, that is, in buckets, by truck, is stored for a long time and, accordingly, costs more. Flowers from South America, on the contrary, are delivered by air in dry form, in cardboard boxes. Although Ecuadorian roses have larger heads, they cost less and do not look as presentable. This is a "street" product. Flowers purchased from local producers cost the same as overseas ones or more. Such goods are not stored for a long time and many roses are rejected. But despite this, local flowers find their buyer, especially in season. They are “more alive” and smell, unlike imported ones.

Not just roses. In fact, the “bread” of small shops and salons is not roses at all, but “indoor” flowers: chrysanthemums, carnations, tulips, depending on the season. Their supplies must be arranged like clockwork. After all, it is from the amounts from the sale of these flowers that rent, utilities, salaries and taxes are paid.

Reliable suppliers are half the battle in the flower business. After all, on the decisive days that feed the year: March 8th. February 14, September 1, sometimes you need everything and urgently. And your supplier shouldn't let you down.

How to open a flower shop from scratch: a sample business plan

The flower shop has an area of ​​8 - 10 square meters. The requirements for the premises, and therefore utility costs, are minimal. The pavilion may not have sewerage or running water.

How much does it cost to open a flower shop?

You need to acquire the following minimum equipment:

1. Racks 30 thousand rubles
2. Office chair – 3 pcs., 10 thousand rubles
3. Ergonomic office table – 2 pcs. 10 thousand rubles
4. Vases, specialized flower stands, consumables, for the first time approximately 25 thousand rubles

Total: 75 thousand rubles.

We count for three months, assuming that this time falls on the “magic” day of florists - March 8th. We will take the rent at the rate of $1000 per month. Depending on the city and location, the rental amount varies significantly. Total 108 thousand rubles. - rent.

The amount of initial investments before opening amounted to 183 thousand rubles. This is not much, but the lion’s share will be the purchase of goods and operating expenses.

Personnel: 2 sellers, contract accountant and administrator, who is also the owner. We will accept a trade margin of 90%. This is the current average. If the location is chosen correctly, the daily revenue should be approximately 13 thousand rubles per day, and the monthly revenue should be 390 rubles.

Let's calculate the costs of doing business:

• purchase of goods – 200.0 thousand rubles;
• salary with accruals – 60 thousand rubles;
• rent of premises for a flower shop – 35 thousand rubles;
• utility bills (heating, electricity, etc.) – 18.0 thousand rubles;
• consumables for current needs – 6.0 thousand rubles;
• taxes – 10.0 thousand rubles.

Total costs – 329 thousand rubles.
Based on these very approximate data, the profit will be 61 thousand rubles. This results in a profitability of 15.6%. Keep in mind that we are talking about the spring period. In summer, rates will be lower.

In practice, such points become profitable in the long term only if there are several of them (at least three), that is, a network has been built.

Average flower shop

Premises for a flower shop with an area of ​​50.0 sq. m. meters. You need to add a refrigerated display case to the list of equipment for the flower business. It is better if it is special floral equipment) and a florist’s table. In addition, the class of commercial equipment must be higher, computer equipment and a climate system must be present.

Staff for a flower shop

For a flower shop you need: at least two sellers, a florist, an administrator. If you have a website and delivery services, you will also need a courier. When hiring staff, you should not go to extremes:

• Firstly. Do not take people who have previously worked on the street into the store. Experienced employers say that the taste of such workers is sometimes spoiled, and they end up with “brooms.”
• secondly, when hiring, do not pay too much attention to various floristic courses, diplomas and certificates. Practice shows that practical experience in a good flower shop and knowledge of a dozen ways to “reanimate” flowers are more important than diplomas.

Online flower shop

It’s good to make money not only “from the street” and in the store, but also to establish online sales. How to do it? A small investment in advertising, purchasing a well-promoted website and hiring a courier, dispatcher and administrator on a contract - now you are the owner of an online business selling flowers. And this is now a poorly developed and promising direction. If you already have a flower business “in real life”, the duties of the courier and dispatcher can be performed by store employees.

Not a single holiday is complete without beautiful bouquets, which guests rush to present to the hero of the occasion.

But there are also weddings, anniversaries, corporate banquets, at which it is customary to decorate the hall with flower arrangements. Add to this the dates of lovers, because there are still ardent young men who want to give their lady of the heart fresh roses or daisies, and you will understand how profitable this type of business is.

If you are looking for a niche for yourself in entrepreneurial activity, then it will not hurt to find out how to open a flower shop, what start-up capital is needed in this business and how profitable this type of business is.

Answers to your questions can be found in this article.

Capital investments: 500,000 - 600,000 rubles.
Business payback – from 1 year.

Benefits of opening a flower shop

Not in great demand among entrepreneurs...

Many businessmen are afraid to deal with such a delicate product. And this market is really quite filled, because wherever you look, there are grandmothers everywhere offering simple bouquets grown with their own hands, flower stalls with a small and inexpensive assortment of goods, or pretentious markets where they sell fancy compositions at exorbitant prices.

And yet, opening a flower shop can become a cost-effective and profitable business, because it has many undeniable advantages:

1. You don't need to have a lot of money to launch this startup.
2. You don't have to be a florist or have an agricultural background to own a flower shop.
   Your business is business, and leave the rest to the specialists.
3. In order to open your own flower shop, you don’t need huge areas, which means renting a room won’t bankrupt you.
4. Flowers will always be a hot commodity as long as people celebrate birthdays, fall in love, get married, have children, that is, live a normal life.
5. This type of business in itself implies creativity; you will be able to come up with more and more new competitive advantages and increase your customer base.

Competitive advantages of your flower shop

A business started from scratch does not promise huge earnings at the startup stage. Until you have a wide client base, you cannot dream of super-profits.

To attract many customers, you need to figure out how you can differentiate yourself from your competitors. Alas, the competition in this type of business is quite serious, so you will have to try.

Fortunately, owning a flower shop allows you to create many competitive advantages.

For example:

• Maintain a reasonable pricing policy.
  It is not unthinkable to inflate the cost of flowers, but set a sufficient markup so that the business remains profitable.
• Offer the client a good range of products.
  You should have flower arrangements for every taste and budget: small inexpensive bouquets for schoolchildren and students, luxurious roses or orchids for wealthy clients, intricate compositions for originals, etc.
• Carry out promotions on holidays: March 8, Valentine's Day, September 1, etc.
  For example, “Three bouquets for the price of two”, “Buy a bouquet and receive a postcard as a gift”, etc.
• Consider a loyalty program for regular customers.
• Organize a delivery service for those who cannot personally deliver the bouquet.
• Make sure that the sellers and florists working in your flower shop are as friendly, smiling and competent as possible.

Disadvantages of opening a flower shop

This type of business, like any other, implies not only advantages, but also disadvantages.

Often entrepreneurs do not want to open a flower shop for a number of reasons.

The most common are:

1. Perishable goods.
   Even clothes have their expiration date, going out of fashion. But at least stale clothes can be sold at discounts.
   It is quite difficult to carry out such a promotion with flowers: few people will want to purchase half-dead flowers, even at a low price.
2. Seasonality of this type of business.
   For example, summer is considered a low season for sales, but on holidays, flower products fly away instantly. But you always need to pay taxes, employee salaries, eat and dress, regardless of the season.
3. When ordering large quantities, you may receive defective goods hidden among quality flowers.

And yet, these disadvantages of opening a flower shop can be completely compensated for if you do not order more goods than you can sell, do not spend all the profits, but save enough to safely survive the low sales seasons, and work only with trusted suppliers.

Features of owning a flower shop

“If you want milk, don’t sit on a stool in the middle of the pasture, waiting for the cow to come to you and offer her udder.”
Richard Branson

A flower shop is also a business, so it operates according to the laws of entrepreneurial activity. The more clients, the more profit.

And yet, the flower business has its own nuances that need to be taken into account before starting work:

1. The most favorite flowers of Russians, as well as Ukrainians and Belarusians, are roses.

   In pursuit of originality, consumer tastes cannot be ignored.
   Depending on the season, it is imperative to have an assortment of daisies, gerberas, freesias, lilies, chrysanthemums, sunflowers, dahlias, asters, alstroemerias, irises, and carnations.

2. The range of flower shops is similar.

   You are unlikely to find any unusual flowers from the supplier that competitors do not have, so focus on original colors, creating interesting compositions, a variety of types of flowers, selling not only ready-made compositions of cut flowers, but also plants in pots.

3. March 8, September 1, February 14 are days of big earnings for flower sellers.

   No one will condemn you if you significantly increase your prices these days.
   But in the summer you will have to tighten the belt more tightly, since there are much fewer flowers at this time.

4. Selling flowers cannot be called waste-free.

   15–20% of discarded plants is considered normal. Don't be upset about this.

5. In order to maintain the freshness of your goods for as long as possible, you should install special refrigeration equipment in your flower shop.

   It is not cheap, but it will help reduce costs in the future.

4 ways to make money selling flowers

Having your own flower shop is a conventional name for a business. Most often, entrepreneurs who want to sell such a beautiful and delicate product open the following types of outlets:

Flower pavilion.

This is the most profitable option for those who do not have a large start-up capital, because, in fact, you only need to rent a retail outlet in a crowded place, for example, a large shopping center, an underground passage, etc.
If you choose a bad place to trade, where there will be few people, you risk going broke.

It is also important to take into account the low level of solvency of the future clientele, therefore, when purchasing goods, give preference to inexpensive flowers. No special equipment or decor is required for the flower pavilion.

Actually a flower shop.

Here you will have to invest a lot more money and rent a small retail space, decorating it to your liking.

Due to the fact that your sales area will increase, you will be able to sell not only cut flowers, but also ready-made compositions, plants in flowerpots, etc.

The clientele of flower shops is middle-income people, so don’t make huge fancy arrangements in advance. They can easily be made from scratch to order.

Flower boutique.

This is a slightly pretentious establishment for clients who value not only the quality and range of goods, but also the interior, level of service, etc., so you will have to invest a lot of money in your flower boutique.

You can also experiment with the assortment of goods: purchase both classics and exotic plants from suppliers.

You don’t have to restrain your imagination in making flower arrangements either.
A flower boutique does not have to be opened right in the center. If you stand out from your competitors, people will come to remote areas for your products.

Online flower shop.

Here, in addition to renting premises and purchasing refrigeration equipment, you will have to spend money on creating a website.

Another disadvantage of this type of business is the inability to get a random client, since purchases are made on a pre-order basis. To increase the profitability of an online flower store, it is recommended to combine it with a regular one.

Step-by-step instructions for opening a flower shop

The main components of bringing this type of business to life are the premises, its decor, purchasing equipment, establishing relationships with suppliers and recruiting personnel.

In addition, you will need to officially register your flower shop and advertise it in order to get your first customers.

It will take no more than 4-5 months to launch a startup if you can come to an agreement with all government agencies.

Registration of a flower shop

Of course, you will have to register your company, like an individual entrepreneur, and register with the tax service.

You don’t need to obtain a special license to open a flower shop from scratch, but you will have to get approval from the fire service and the sanitary and epidemiological station that the premises you have chosen meets all standards.

The cost of registering an enterprise ranges from 30,000 rubles and more.

All these procedures should not take you more than 2 months.

Flower shop premises

To start a business, it is not necessary to purchase or rent a huge premises. 30 sq.m. will be enough for you. m.

Not only a sales area, but also at least one living room where staff will rest and change clothes, where some products can be stored, etc., as well as a bathroom.

Renting one square meter, even in small towns, is expensive.

In the regions, the cost of monthly rental of premises will range from 25,000 rubles. In large cities, this amount can be two or even more times higher.

In addition, keep in mind that if you want to locate your flower shop directly in the center, and such a location will certainly have a beneficial effect on business, then renting the premises will cost even more.

If the condition of the premises you find is not very good, then it will have to be renovated. If there is no need to renovate the room for a flower shop, then you definitely will have to decorate it in such a way as to attract the attention of customers.

Fortunately, flowers themselves are an excellent decoration, so you won’t have to spend a lot of money on interior decoration.

Flower shop equipment

In addition to retail furniture (counter, shelving), you will have to equip the utility room with at least a minimum set of furniture: lockers for changing clothes for staff, a table, chairs, etc.

Remember that flowers are perishable goods, so they are preserved much better in the cold. You can purchase a special refrigerator for flowers to store goods, although ordinary industrial refrigerators are also suitable.

Flower shop staff

People always need flowers, so it is advisable that your store is open seven days a week, for example, from 10.00 to 22.00.

To do this, you will have to hire several salespeople to work in shifts.
If you have registered a small flower shop (about 30 sq. m.), then you can get by with one salesperson per shift. If you are targeting a larger enterprise, then you should think about hiring two salespeople per shift.

To create original flower arrangements, you need to hire a professional florist, but in order to reduce the costs of a new enterprise and allow it to get on its feet, you need to hire a seller who knows how to create, albeit simple, but beautiful bouquets.

Therefore, to open a flower shop you need the following personnel:

Until your business begins to generate more profit, you should not hire a driver who will bring flower products from suppliers (you can arrange delivery directly to the office) or deliver them to clients’ homes.

This position should be considered later, once the business is back on its feet.

You can handle the accounting and management of the store yourself.

Flower suppliers to the store

If you do not plan to build a greenhouse and grow flowers for sale yourself, then you will need suppliers.

The most popular suppliers of flower products in Russia are the Mytishchi State Farm of Ornamental Horticulture, the Yuzhny State Farm and the Kosino Agricultural Firm CJSC.

Perhaps you will discover a new supplier who will suit you in all respects.

Flower shop advertisement

Of course, the most popular way to attract customers is to serve them well and sell quality products.

If your business is just starting to operate on the market, then use advertisements, videos on local radio and the Internet (social networks, city forums) to advertise it. You should also invest in a colorful sign that will immediately attract the attention of customers.

How much money do you need to open a flower shop?

So, if you are asking the question: “How much does it cost to open a flower shop?”, then for everything you will need a starting capital of at least 500,000 - 600,000 rubles.

Expense item	Amount (rub.)
Total:	550,000 rub.
Enterprise registration	30 000
Renting premises and repairs	100 000
Purchasing furniture and cold weather. equipment	200 000
Purchase of the first batch of goods	50 000
Salary to employees (per month)	60 000
Advertising	30 000
Additional expenses	50 000

We offer you a selection of useful tips from an expert:

when and how best to open a flower shop,

What should you pay attention to?

Profit from opening a flower shop

Get ready for the fact that a flower business, like any other type of business, will not initially bring fabulous profits, so include in the amount of starting capital the costs of renting a hall and staff salaries (at least for a period of up to 3 months).

As soon as your business gets on its feet, your income will automatically increase.

Download a ready-made business plan for a flower shop with quality guarantee.
Contents of the business plan:
1. Privacy
2. Summary
3. Project implementation stages
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification for investments
10. Conclusions

Calculation of flower shop revenue

As you can see, in a favorable situation, a flower shop begins to pay for itself after 3-4 months of operation. Expected profit: 20,000 – 50,000 rubles per month.

Of course, with such monthly income, you should not expect that your business will pay off earlier than after a year of successful activity.

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If you are thinking about where to start a flower business, you first need to decide what format your future store will be and estimate the amount of investment.

To open a small flower shop from scratch you will need about ten thousand dollars. You may be able to save money, but it’s still better to include exactly that amount in your expenses.

Calculate all the costs of starting a store and draw up a business plan. Having described the entire financial model of work, you can calculate how much goods need to be sold for the store to start making a profit. Assess whether sales can reach this level. Think about how you can cut costs and increase flower sales.

You also need to decide from the very beginning whether you will work as an individual entrepreneur or open a limited liability company. You can prepare legal documents yourself, or you can entrust this matter to professionals. It is better to trust a company that specializes in preparing documents for starting a business, especially since the difference in costs is quite small.

Once you have written a business plan and registered your company, you can begin searching for suitable premises and suppliers.

How to find a suitable premises

When searching for premises, it is important to have a good understanding of the so-called map of the trading area. It is preferable to open a store near a large business center; it is better if there are two or three of them nearby. This will attract corporate clients who often place large orders for a large number of employees. In this case, you won’t have to think about how to attract additional clients before the holidays. Several corporate orders can bring in as much profit as you make in an average month.

For a flower salon, a room with an area of ​​eighteen to thirty square meters will be sufficient.

Plus, being close to a business center will mean more customers passing through your store each day. If people order your bouquets and arrangements for their companies because they like them, they will start ordering bouquets for themselves, for their wives, relatives, etc.

However, you need to take into account that renting premises located near a business center is much more expensive than renting in a residential area. And one more thing: it is always difficult to find a parking space near the business center.

But in any case, if you can rent a room in such a place, it is a great success, because the location of the salon at the intersection of many human flows is most advantageous. Life is in full swing during working hours, people buy more expensive bouquets for work-related occasions, but for themselves, as a rule, they take something cheaper.

Of course, you can open a store in a residential area. You will benefit significantly from renting premises; moreover, if the residential area is very large, there will be a certain circle of regular buyers living in your area. But you need to pay special attention to customer flows. The ideal option is to draw a map of the area before choosing a room, see where the school is located, where are the large stores, grocery centers, etc.

If there are any offices nearby, analyze which way people go to work and which way they go from work. Even if you have already rented a room, you will still need a trading map of the area. With its help you need to plan your future work.

Before renting a room, you need to pay attention to one more very important point. Consider whether your store will be easy for customers to find. If you rent premises in the courtyards, most likely you will have problems with the flow of clients. Of course, there will be regular customers, but you shouldn’t count on a continuous influx of new visitors. A beautifully designed display window on a passing street is the best advertisement for a flower shop.

Before opening the salon, the premises need to be renovated. Nowadays there are many magazines about interior design, in which you can get a lot of ideas on how to make renovations with minimal resources, even if the room is in terrible condition.

How to choose suppliers

Now suppliers offer a very wide range. Flowers that ten years ago could only be seen in catalogs or that were brought only to order are today always available for free sale. There are many suppliers, you can choose those whose conditions are most suitable for you.

When you are just starting your business, it is better to choose suppliers who have minimum bulk purchases. This will make it possible to purchase goods more often and in small quantities. This way you can avoid buying expensive refrigeration equipment for storing flowers, and you can also determine which flowers sell better and which don’t sell as well.

What equipment will you need?

It is advisable to have a refrigerator in a flower shop, so when opening, you need to include its average cost in your expenses. At first, you can do without a refrigerator, because there are now a lot of flower supply companies, and you can buy flowers in small batches. While there are few orders, you will not need a refrigerator. But when your business is sufficiently developed, you will be able to afford a refrigerator, and you will need it.

But if you still decide to buy a refrigerator, you don’t need to place it inside the cabin, this makes an unpleasant impression on the buyer.

It is very important to properly equip your retail space. Even in the arrangement of colors there are many subtleties. You can arrange the flowers so that it visually seems like there are a lot of them. You need to be able to choose the assortment in such a way that the effect of volume is created in the salon. You will need racks and containers for flowers.

To organize normal work in the salon, at least one computer is required. A scanner, copier and fax are also needed, but they can be located at the store manager’s home, i.e., your own resources can be used to the maximum.

How to select staff

The ideal option is to hire four florists who will work in shifts. Two florists working one shift will be able to serve customers faster and fulfill more orders. Of course, you can start with two, but working alone is inconvenient. If the florist is alone in the store, he cannot go anywhere during the day. After all, he cannot close the store during his absence, so four employees is the most optimal number.

If it is not possible to hire so many employees at once, you can invite an assistant florist; his work is paid at least twice as cheap. An assistant may not work in the salon all day, but only during the time the manager is absent from the store. Students work in such positions with pleasure; they count and process flowers. You can invite assistants on weekends when store management is on vacation.

How to plan an assortment

It is necessary to carefully study the range of your competitors and understand what they are mainly selling. If some flowers are sold, it means that there is a demand for them, this must be taken into account. At the same time, there is no need to be afraid to bring something new to the business, make original offers to customers, always slightly exceed their expectations, offer more than others.

Walk around your area and see what your competitors are selling. This way you can understand what is in demand for what.

Each flower has its own lifespan and costs a certain amount of time. When a salon is just opening, you can only guess what flowers will be in demand, even if you have analyzed what your colleagues in the area are buying. Therefore, in the first months of work it is better to purchase flowers that last a long time. This will also ensure that your store is well stocked and will create the impression of abundance and a wide range. Anthurium remains fresh for a week, orchids last a very long time, especially cymbidium and dendrobium, phalaenopsis in flower pots can generally last for several months. Flowers in pots can be sold along with it, and cut for a bouquet. People willingly buy chrysanthemums both for home and as gifts, so chrysanthemums can also be purchased in large quantities. Also, the assortment must include roses and gerberas.

To start a flower shop, it is better to form a basic assortment of flowers that do not lose their presentation for a long time: anthurium, orchids, chrysanthemums.

It is very important to ensure that the assortment is wide not only in names, but also in color palette. Be sure to buy white flowers. This is a white rose, white chrysanthemums, white gerberas, white orchid. It’s more difficult with spring flowers; there must be tulips and daffodils.

Initially, you can sell bouquets in one range to see which colors will be in demand. It is also useful to come up with standard bouquets, decorated in a certain way, for a given amount, which will always be on sale. Gradually, as you build up a customer base, you will study demand, compare your sales with what flowers are sold by your competitors, and make adjustments to the cost of your bouquets and colors.

The assortment must include inexpensive indoor plants.

At first, when you are still limited in funds, you can purchase indoor plants that can be sold individually or used in combination with fresh flowers. There are many such plants. For example, variegated begonia looks impressive in bouquets; speciphylum gives good volume, which can last in a bouquet for several months. Bouquets that combine indoor plants and cut flowers always look very voluminous and expensive.

You can organize an exhibition of ready-made bouquets in the salon and make a special markup for each bouquet for the design.

It is very important to correctly arrange flowers in the salon. They should not be on the same level. In addition, when arranging, a smooth transition of color is of great importance. Let there be pink flowers next to the red ones. It is important to create the impression that there are many flowers. To do this, you can add additional indoor plants and branches; they provide volume and height. The arrangement should be stepped. You should also try to ensure that roses and any other flowers are the same length.