Auto business - we open a car workshop. Business plan for a tuning studio. What professions are needed in a tuning studio?

How to open a tuning studio and will it generate income? Services of this kind have long been in high demand abroad. There has been an increase in the interest of motorists in this service in our country. Small and medium-sized companies located in car markets and garage cooperatives are engaged in similar activities.

• Unobvious features of the auto tuning business
• How much money do you need to open an auto tuning shop?
• Where to start opening your own tuning studio?
• Which room to choose for a tuning studio?
• Search for personnel for a car tuning workshop
• How much can you earn from an auto tuning shop?
• What documents are needed to open an auto tuning studio?
• OKVED for auto tuning studios
• Which tax system to choose

Demand is growing quite quickly, competition is low. Specialists with experience in this matter have every chance of successfully running a business in the field of car tuning. This type of activity is promising and can bring the owner a good income.

Unobvious features of the auto tuning business

First of all, standard car modification services involve increasing engine power. This interests street racers, the number of which is growing rapidly. In addition to increasing power by changing the engine design, there are other areas of tuning. Engine power can be increased by adjusting the control unit, which is called chip tuning. Interior specialists can make changes to the car's interior design by installing modern acoustic equipment, upholstering the seats in leather, etc. Finally, changes in the car can be purely external; for this purpose, moldings, spoilers, and anti-wings are installed. This gives the car a sporty look and is in high demand among people who decide to join the sport.

A tuning studio usually works in one direction; there are few companies providing full tuning services. Car manufacturers are jealous of any changes to a production model, especially if they are the work of craftsmen who do not have special equipment and controls. In addition, the slightest change in the design of the engine can lead to premature wear. The increase in car power is not registered in the tuning studio, and it is impossible to detect any changes when inspecting the engine.

Not every car can be tuned. Even the most experienced specialists prefer not to tackle some car models. And it's not that these machines are perfect. On the contrary, their engines quickly fail after the changes are made. And responsibility for the breakdown falls on the tuning studio. Be that as it may, engine tuning is in great demand, which will only grow over time.

It is somewhat easier to start your own business in the field of improving interior comfort. All modern cars provide the same opportunities for installing new equipment. Therefore, the changes made depend on the amount that the car enthusiast is willing to invest in modifying the interior. Modern acoustic equipment can be equipped with both a modern car and a car from the 80s. The cost of equipment installation services is 50% of the cost of the equipment.

How much money do you need to open an auto tuning shop?

To open his own enterprise providing such services, a beginning entrepreneur must prepare at least 1 million rubles. The initial investment includes renting a car tuning box, purchasing equipment and finding employees who can turn the vehicle into a club on wheels. You can start a business in the field of improving the design of a car interior from scratch, owning a garage and special equipment.

Where to start opening your own tuning studio?

Which room to choose for a tuning studio?

You should start by finding a suitable premises. Most often, entrepreneurs starting their own business in this area opt for renting or buying a garage. This is the most economical option that will help you receive a stable small income. However, in this case it will not be possible to get a large number of clients, because the car service center located in garages inspires confidence in few people. You should leave the garages as soon as possible and rent a separate building. Much depends on the location of the future tuning studio. The organization of convenient access roads is important.

As for the box area, it should provide the opportunity for free placement of cars and access to inspection pits. A separate room should be reserved for a reception area, where clients can familiarize themselves with the work. Opening a tuning studio involves equipping utility rooms, an administrative department, and a waiting room for clients.

Search for personnel for a car tuning workshop

The success of a business largely depends on the qualifications of its personnel.

The search for craftsmen is the next point in the business plan. You should hire experienced auto mechanics, auto mechanics, and electricians. They can be found in existing car services or by advertisement. You should pay attention not only to the length of service, but also to the opinions of clients about this employee.

Specific personnel include airbrushes. These specialists are selected by carefully studying the provided portfolio. A manager for customer service and spare parts procurement will also be required. When choosing suppliers, consider their reputation and rely on positive reviews. At first, spare parts and equipment should be ordered in small quantities, especially if your studio does not have a warehouse. The best examples of technology should always be in sight of clients.

Opening a tuning studio requires investing a lot of money, about the same as organizing a car service center. However, if the services of auto repair shops are always in demand, your studio will have to spend a lot of time finding clients. Therefore, the search for the target audience should be done at the stage of drawing up a business plan.

If your company provides high-quality services, car enthusiasts will be willing to come to you. The return on the initial investment depends on many factors; the risks are assessed as high.

How much can you earn from an auto tuning shop?

When calculating the expected profit of a future studio, it is necessary, first of all, to take into account the specialization of your workshop. For example, a small drawing (airbrush) costs $400-500, and increasing the engine power of a foreign car costs $200. At the same time, the items of production costs of different car tuning studios do not differ much and include:

• rent;
• advertising;
• Communal expenses;
• staff salaries;
• purchase of consumables;
• taxes;
• and other costs.

The total amount of listed expenses is mainly at the level of 23-25 ​​thousand dollars per month. The monthly revenue of a workshop for tuning passenger vehicles is 27-30 thousand dollars. Under such conditions, the profit before tax is 2-7 thousand dollars, and after taxes is 1700-6000 dollars per month (STS 15% of the difference between income and expenses).

What documents are needed to open an auto tuning studio?

If you do not plan to create a huge network of workshops throughout the country and you have no other compelling reasons for registering an LLC, then in this case it is enough to prepare the documents as an individual entrepreneur. To do this, you need to write an application, prepare photocopies of your TIN and passport, and also pay a state fee. These papers are submitted to the tax office, and after three days you will become a legal business entity.

The auto tuning workshop must have documents confirming compliance with sanitary standards and fire safety rules. These issues are within the competence of Rospotrebnadzor and the fire inspectorate. At the same time, given the high concentration of hazardous substances and equipment, be prepared for frequent visits from employees of these institutions.

In addition, you must complete:

• premises rental agreement;
• staff contracts;
• waste removal agreement;
• permission from the local administration.

OKVED for auto tuning studios

Important point! When preparing an application for registration with the Federal Tax Service, do not forget to indicate the code of your activity, according to the all-Russian classifier - OKVED 50.20.3.

Which tax system to choose

The optimal tax regimes for car tuning studios are UTII or simplified tax system. But this issue is regulated by local authorities, so there are no guarantees that in your city you can open a car repair shop and work for UTII.

The simplified tax regime allows you to pay 6% of revenue or 15% of the difference between gross income and expenses. But in the latter case, you can only take into account those costs that are confirmed by real documents from your counterparties. If you do not have invoices, checks, receipts, etc., then it is better to pay 6% of revenue.

The business plan for a tuning studio with calculations, presented here, was developed specifically for entrepreneurs who are not afraid to try themselves in unusual types of business and are ready to make money by providing quite specific services. Some car enthusiasts treat their “iron horses” as a consumable item: they traveled - the car used up its life - sold it - bought a new car. But a considerable part of drivers take care of their cars like pets, trying to extend their service life as much as possible. And there is a separate category of car geeks who are willing to spend unrealistic amounts of money to turn ordinary cars into works of art using a variety of tuning.

Car tuning is a costly business for both the owners of such a business and their clients. The answer to the question of how much the initial investment in opening a tuning studio in a small Russian city will result in is quite difficult to give. But, as statistics show, the average starting investment will be in the region of one million rubles. We recommend either not using credit and borrowed funds at all, or reducing their size to a minimum. Personal savings in this case are the best source of starting investments.

Concept Summary

The business of organizing a tuning studio starts with a visit to the local branch of the Federal Tax Service and registration of an individual entrepreneur as the most optimal organizational and legal form for this endeavor. Regarding the taxation system, the choice before a businessman will be between the simplified tax system of 6% (“dirty” income) and the simplified tax system of 15% (income minus expenses). An example of organizing car tuning services in various regions of the Russian Federation shows that the best form of taxation will still be “simplified” with a tax rate of 6% of total income for the reporting period. Thanks to the not-too-complicated process of filling out tax returns, the tuning studio’s accounting can be outsourced.

The procedure for registering a tuning studio also includes selecting the correct OKVED codes. These will fit:

• 45.20 “Maintenance and repair of motor vehicles.”
• 45.20.1 “Maintenance and repair of passenger cars and light commercial vehicles.”
• 45.20.2 “Maintenance and repair of other vehicles.”
• 45.40.5 “Maintenance and repair of motorcycles.”

Below is a list of the main services that a tuning studio can provide to its clients:

• Chip tuning. This service includes changing some characteristics of the car, including engine power, at the software level. It requires the tuning studio to have a qualified electronics programmer with special skills and knowledge on staff.
• “Pumping up” the appearance of the car: tuning bumpers, installing spoilers, changing wings, placing visual accessories on the car, airbrushing.
• Tuning the car interior: improving sound insulation, replacing electronics, finishing the interior with expensive materials (leather, wood).
• Tuning of SUVs - this service is aimed at improving the cross-country ability of these powerful vehicles and adapting them to the harshest operating conditions.

It is important! It is necessary to draw up a detailed contract for the provision of services with each client, where even the smallest details of the work should be spelled out - in order to avoid unnecessary problems that could damage the reputation of the tuning studio.

How much to invest in opening

The initial costs for organizing a tuning studio are as follows:

The figures given in the table make it clear that exactly 50% of the initial investment in opening a tuning studio will be spent on purchasing the necessary equipment and consumables for the “upgrade” of cars. The cost of imported equipment is quite high, and saving and buying domestic analogues is categorically not recommended, as this is fraught with the occurrence of unforeseen problems at the most critical moments of work. Also, the entrepreneur should pay special attention and invest a certain considerable amount in cosmetic repairs and design of the premises of the tuning studio, so that it is clearly different from ordinary car services.

Marketing plan

The marketing plan of a tuning studio should be daring and “explosive” - aimed at attracting the largest possible number of customers in the shortest possible time. The items that must be included in it are listed below:

• A huge advertising campaign, in which it is necessary to involve the maximum number of local media, colorful graphic modules in the printed press, recording advertising on radio and producing videos for regional TV. The opening tuning studio should be talked about everywhere.
• Development and configuration of an informative business card website for a tuning studio, equipped with an online booking function and, preferably, a 24-hour chat for remote customer consultation.
• Concluding oral and written agreements on mutually beneficial cooperation with car services in the region, placing business cards and other printed advertising materials in them.
• Distribution through courier and postal services of colorful leaflets and flyers with information about the services of the tuning studio and with cut-off discount coupons.
• Development of various forms of rewarding regular customers.
• Promotion of tuning studio services in all popular social networks by creating thematic groups. To maximize the effectiveness of this type of advertising, it is recommended to periodically hold public drawings for prizes and discounts on car tuning services.

In a provincial Russian city, the demand for tuning studio services will be several times lower than, say, in the capital region. However, you can count on about ten clients per month. Considering the fact that only people who are not particularly financially constrained can afford car tuning, the average bill per client will be at least 50 thousand rubles. It is not difficult to calculate the amount of annual income of a tuning studio - it will be 6 million rubles.

Production plan

To place the boxes, the tuning studio will need to rent a fairly large production facility with an area of ​​at least 100 square meters. meters. It should be located as close as possible to the central part of the city and have good access roads. Most of the tuning studio's premises will be occupied by boxes for placing clients' cars. A small part of the premises should be separated from the boxes and a mini-office should be organized there for concluding contracts and other administrative activities. Several “squares” should be allocated for the arrangement of the bathroom.

The tuning studio premises must be equipped with security and fire alarms, since it will always contain expensive materials and equipment, and paintwork is a potential fire hazard. During repair work, special attention should also be paid to checking the condition of the electrical wiring and ventilation system. The best work schedule for a tuning studio is as follows:

• Monday – Friday from 09:00 to 18:00.
• Saturday – Sunday from 10:00 to 16:00.
• One working day per month should be allocated for preventive maintenance of tuning studio equipment.

This table provides a list of personnel who need to be hired to work in a tuning studio, as well as approximate salary amounts for employees:

№	Job title	Number of people	Salary, rub.	Monthly payment fund, rub.	Payment per year, rub.
1	Administrator	1	20 000	20 000	240 000
2	Senior auto mechanic	1	30 000	30 000	360 000
3	General auto mechanic	2	15 000	30 000	360 000
4	Airbrush master	1	20 000	20 000	240 000
5	Interior specialist	1	20 000	20 000	240 000
6	Electronics programmer	1	20 000	20 000	240 000
TOTAL				140 000	1 680 000

Perhaps the most important qualities of tuning studio workers are creativity and the ability to propose and implement non-standard solutions for car tuning. People limited by internal boundaries will not be able to do their job well in this specific business. By the way, almost every member of the tuning studio staff, in addition to the salary, will receive a certain percentage of completed orders.

Calculations of income and expenses

The following table shows the possible running costs of a tuning shop.

The profitability of a tuning studio in a provincial region is calculated in this table:

Calculations show that the tuning studio’s net profit after taxes under the simplified taxation system will be more than 2 million rubles. The monthly net profit will be at the level of 200 thousand rubles, and this figure is quite high if we take into account some of the features of running this type of business in a provincial region. Accordingly, the profitability of a tuning studio will be approximately 38%; this business will pay for itself in about six months.

Possible risks

Opening your own tuning studio, and even in a provincial town, is a business that is a priori risky. What risk factors should an entrepreneur be wary of first? The list is given below:

• Difficulties in finding suppliers of quality parts and consumables for deep car tuning.
• Possible low demand for the services of a tuning studio in the first months of its operation.
• Periodic increase in marketing and advertising costs in the early stages of a business due to the active attraction of a client audience.
• Problems with hiring and training qualified car tuning specialists.

The lion's share of the negative impact of the above risks can be avoided if, before opening a business, you conduct careful market monitoring, as well as an in-depth analysis of the demand for this type of service in the region. In addition, this business needs periodic modernization and requires vigilant monitoring of all processes.

Such a thing as car tuning has been practiced in the world for many years. And today many types and varieties of this “art” have appeared.

This includes airbrushing, LED tuning, widening wheel arches, boosting the engine and many, many other things. Therefore, the profit from such a business will not be so small. However, in the post-Soviet space, only a few companies are involved in such an industry that are engaged in tuning cars at a professional level. And if you are wondering “how to make money on cars,” the most profitable solution would be to create your own studio. However, there are pitfalls here. Which ones exactly? We will tell you about all this and more in this article.

Tuning as a business: is it profitable?

Companies that re-equip and upgrade cars have achieved significant success. Moreover, most of them are engaged in tuning the inside of the car, that is, the interior. Today in Russia one can observe a high demand among car enthusiasts for leather interiors and various electronic gadgets.

Moreover, not only owners of old 20-30-year-old cars, but also owners of brand new foreign cars turn to the studio. Based on these statistics, we can safely say that tuning applies to absolutely all makes and models of cars, of different ages and prices.

External tuning

Those companies that provide external tuning services are also doing well in the market. The most popular of them are airbrushing and installation of plastic body kits (bumper, wings, spoiler, etc.). Here you can purchase parts and spare parts in advance and then install them on cars.

However, the most profitable option will be when you make body kits according to the ordered patterns. In this case, the car enthusiast is given the opportunity to purchase parts according to his own design. To do this, it is enough to have your own catalog, from which the driver can choose the most suitable option and design of the bumper (or other body kit elements).

The work scheme of such studios is quite simple - first the company accepts the client’s order, and then its employees negotiate with companies involved in the production of similar products. On average, the income from such a business is about 20-30 percent of the total price of the product.

How to make money on cars? SUV tuning option

If earlier we talked about electronics and body kits, which are installed mainly on passenger cars, now we will tell you about tuning off-road cars. In general, there are much more opportunities for the development of this business, even compared to studios that upgrade exclusively passenger cars.

The fact is that, in addition to airbrushing and interior tuning, the SUV can be equipped with a cage, a winch, strengthen the frame, widen the arches, add a suspension lift and much more. However, to start this business you need to have a lot of capital - all the equipment for work, renting premises and working personnel will cost you several million rubles. But we will not remain silent about the profitability of such a business - the payback for such companies is no more than 1-2 years of stable operation.

In what ways can you tune SUVs and passenger cars?

The following range of work is most often performed in the studio:

• Widening of wheel arches, installation of power canopies and bumpers (exclusively for all-wheel drive jeeps).
• Airbrush.
• Protection of such vulnerable elements as the engine crankcase and transmission (especially popular not only among SUV owners, but also among car drivers).
• LED car tuning. For the most part, this applies to “passenger cars” - this illumination perfectly decorates not only the external, but also the internal appearance of the car.

Considering this entire list of works, we would like to focus on the last category of works.

Business idea: car tuning using LED strips

LED car tuning is very successful and popular among car enthusiasts. Why did he become so popular? The fact is that this is the only type of work that has the most optimal price-practicality ratio. After all, LEDs do not at all aggravate the aerodynamic and other characteristics of the car, nor do they spoil its appearance.

But when night falls, the effect of such tuning will be simply charming. It would seem that there are several small light bulbs glowing simultaneously on one strip - what could be interesting here? Looking at the photos below, you will understand without explanation how effective this tuning is.

Why LED car tuning? Every car owner wants his car to stand out from others, to be different from everyone else's. However, many solve this problem by installing plastic body kits. Yes, this is a good tuning option, but if you don’t approach this issue correctly (that is, do everything spontaneously), then it will only disfigure the appearance of your car.

But how can you make the exterior of a car unique without doing airbrushing or installing body kits on the body? That's right, using LEDs. But even here the issue must be approached wisely, which means that the driver cannot do without the help of specialists. This detail is the very gold mine on which many companies get rich. LED car tuning is the future of all tuning studios, and this has already been proven by time.

Where are the LEDs installed?

As practice shows, LED lamps can be mounted almost anywhere in the car, with the exception of the engine compartment. Most often, these lamps are used as illumination for the radio, other interior elements and, in general, the entire interior as a whole.

What ideas do you have for car tuning? A rather interesting idea would be to install LEDs on the bottom of the car. If you are planning to create your own tuning studio, your company's business plan should definitely include several such upgrade ideas. The more professional your staff is in handling LEDs and optics, the greater your profit will be.

Disc illumination

By the way, you can offer your clients the installation of LED bulbs on disks. This idea is quite rare and not very popular, but if the driver wants to make the appearance of his car unique, this method of tuning will be just right. Agree, such a vehicle will definitely stand out among the gray “crowd” of other cars!

The service for re-equipping the interior lighting of a car will be more in demand. The purpose of this work is to completely replace standard lighting equipment with LED ones. Knowing a lot about car electronics, you can make good money on such a service.

Is it worth doing business with LEDs?

Opening your own illumination tuning studio is a great idea for those who have minimal start-up capital to run their own business. What are the advantages of doing this? The main feature of this type of business is that you do not have to hire a team of employees or rent premises to complete the work.

To do this, it is enough to have basic skills and your own garage with a minimum amount of equipment. An LED strip is a very primitive part, and absolutely anyone can handle it. Therefore, you do not need to have special technical skills and knowledge.

If your start-up capital is measured in several million rubles, then, of course, you cannot get by with one employee, because the full payback of the enterprise will come by its 10th anniversary. If you have enough money, you should not save on equipment (if you are doing a more serious type of upgrade) and the area of ​​the rented premises. Remember that the more cars you service per day, the greater the profit the company will make.

What will be the profit?

The profitability of installing LEDs is easy to calculate. On average, such services for installing LED lamps on the underbody, in the interior or on wheels is about 5,000 rubles. The cost of consumables should be subtracted from this. As a rule, the cost of one LED strip, depending on the length and color, ranges from 200 to 500 rubles.

Plus, rent of premises and salaries to employees (if any) - up to 20 percent of revenue. The net profit from one car will be at least 3,500 rubles. As you can see, the profitability of this business is very impressive. This means it’s clear why tuning studios pay back their owners so quickly.

The Tuning & Service company, a leader in the detailing services market, offers investors and entrepreneurs to purchase a ready-made, highly profitable business - a car service in one of the rapidly growing and promising areas of the automotive services market for the premium segment. Detailing services significantly improve and highlight the appearance of the car, and also allow you to extend the life of elements that are always “in sight” - this is the paintwork of the body, interior trim elements.

In a sense, detailing is tuning the appearance of the car, but not only the appearance, but also the consumer qualities of the car are significantly improved. The car service business scheme is proven, optimal and devoid of all possible risks and unforeseen costs that accompany any business at the start-up stage. Based on the experience and knowledge about the needs of potential clients, obtained over several years of the company’s operation, a set of services that were in highest demand was formed, technological processes were adjusted to provide all services in the shortest possible time without loss of quality, the optimal pricing policy was selected, and the most effective types of advertising were developed. campaigns, a streamlined scheme for working with clients. The profitability and profitability of the proposed business has been tested and confirmed at several dozen operating stations in cities of the Russian Federation and CIS countries. Unique innovative technologies of the company.

• The required investment to open a car service center under a Tuning & Service franchise is 2,900,000 rubles.
• The time frame for putting a car service into operation (the time from the partner making an investment contribution to the opening of the station) is 3 weeks.
• The planned return on investment period is 6-12 months.
• The actual return on investment period is 5-7 months.
• The expected net profit per month is from 600,000 rubles.

Business idea

The idea of ​​the business is to organize a car service center, the main specialization of which is to provide quality services to create an exclusive appearance for the car. A car service allows owners of expensive cars to emphasize their status and individuality, to enjoy not only the proper operation of the car, but also its aesthetic appearance. The key service that attracts a flow of customers to the station is the protection of car paintwork with nanoceramics. Nanoceramic protection is something developed in-house.

Tuning & Service is a technology for coating a car body with a protective composition that has no analogues in its characteristics and has no side effects at all. In addition to the main service of protecting the body with nanoceramics, the station provides a set of related services, the contribution to the profit of which is up to 40% of the total profit of the station. Since the use of detailing services is not a vital necessity for the car owner, such as repairing car breakdowns, and also, given that owners of expensive cars have extremely limited time resources, the car station must provide the maximum number of related services in the shortest possible time and with maximum quality.

The Tuning & Service company has selected a range of services that are in high demand among potential clients, and has developed technological processes for providing all services, focusing on maximizing the client’s time savings when contacting the station. At the same time, the quality of services does not decrease, but on the contrary, it increases due to the introduction of our own technological developments. Thus, taking into account the interests and needs of the selected target audience, namely, the provision in one place of a complex of popular, but rather disparate services with minimal time expenditure and high quality, attracts solvent customers with expensive cars to the station, which ensures the success of the car service, high profits and prosperity.

Main financial indicators

The calculation was carried out on the basis of statistics of operating stations. In the 1st year of operation of the station - 645 processed cars (~54 cars per month), 2nd year - 920 processed cars (~76 cars per month).

Discount rate, %	9,80%
NPV of the project, rub.	11 359 265
Project IRR, %	The project pays for itself in the first year
Payback period, (months)	6,73
Discount. payback period, months	6,85
Investments, rub.	2 900 000

The prospects for this business are quite good. Today, every fifth car sold in Russia ends up in the hands of tuning specialists. The demand for their services is growing. This trend is rapidly developing in Russia, and the need for specialists is growing. Very profitable: little competition, with great need, you don’t need a workshop to run this business, and if you do, it’s not a store with expensive rent.

After all, there are so many areas of activity in tuning:

• Engine tuning - chip tuning: increasing engine power by reconfiguring the control unit
• Interior tuning: leather upholstery, installation of advanced “music”, etc.
• External tuning: various body kits - bumpers, wings, exhaust system tuning, etc.

You see how many different areas of your business there are. After all, not everyone can buy foreign cars, but everyone wants to make themselves a car that is different from others.

You can change anything in a car. And according to data, every fifth car sold in Russia undergoes various tunings.

The variety of tuned cars depends on national characteristics. In the USA, the gangster-rapper style predominates, in Japan - the street racing or racing style, in Germany the driver, first of all, wants to improve comfort. But in Russia there is no specific style of tuning; all varieties are present here in approximately equal proportions.

It is almost impossible to find out the volume of the Russian tuning market, since the maximum part is in the shadows. According to experts, we are talking about hundreds of millions of dollars. The leaders in the tuning market include the companies "Tuning Point", Pro-sport, "Tuning Territory", Altechno, Sport-mobile, Pit Lane, LD-Turbo, "Promaster", "Lit-design", 4stars.

But car manufacturers have their own opinion on tuning, wary or indifferent. Manufacturers of expensive foreign cars offer customers standard, already exclusive tuning, provided for by the factory program. But such tuning is not cheap.

Such companies have their own model ranges with tuning - increased engine power, exclusive color and quality leather interiors, etc. These are factory cars, they are covered by a warranty. But the price for such a pumped-up car will be higher: For example, an Audi 4 costs an average of $45 thousand, while the price of a tuned version can exceed $100 thousand.

Many people don’t know that a car with chip tuning leads to wear and tear on the engine, suspension and other parts. The demand for higher quality oil and fuel is even increasing. It is clear that an increase in engine power leads to additional costs for a number of items. But if you do this underground, reconfigure the control unit, it will simply ruin the engine. Let's say, with an increase in Audi engine power by only 20 hp. With. the cost of each connecting rod increases by $200, because it already has a different design.

In principle, chip tuning is not so difficult, for knowledgeable people, of course. And it won’t be difficult to organize your professional activities around this.

The increase in power by tuning the engine is not recorded anywhere. However, in some cases, a tuning change in engine power is still fixed (not to be confused with replacing one engine with another). And paying for power becomes too expensive. If the power is 300 horsepower, the tax will be 30 thousand rubles. per year, and of course the owner of such a beast deliberately underestimates the number of “horses” under the hood, pointing to some kind of “ecological” or “economical” tuning, which made it possible to reduce power. The cost of such paper “tuning” is about 15 thousand rubles.

Owners of other foreign cars resort to tuning less often. Some companies work with all popular foreign cars in Russia up to 10 years old (Ford Focus, Volkswagen Passat, Mazda3, etc.). But these are cars for the middle class, and their tuning potential is not great.

Those who buy Nissan and Citroen are not very solvent for in-depth tuning, that is, they buy a car either on credit or with their last money.

Interior tuning

Car interior companies have much greater demand and success in development. Not everyone wants or can become a racer, but many people want to cover the interior in leather and install AV electronics (including high-end ones), a GPS navigation system, improve noise and vibration insulation, etc., and in most cases this can be done without big problems (we are, of course, not talking about finances). When buying a car, immediately after running it in, they begin tuning the interior.

Here, as you can put it, there is room to roam, more brands of cars, where you need to put speakers, amplifiers, a subwoofer, etc., or even an office with navigation, located on approximately the same level. Both those who are still under warranty and those who are already 30 years old come. Equipment can also be purchased from dealers. The installation cost is about 50% of the price of the equipment itself. Entering the market for such tuning will cost somewhere from $100 thousand.

You can slightly improve the dynamics of the car by changing the exhaust system, as well as covering its body with a body kit, the so-called aerodynamic skirt. The company 4stars made its business on homemade exhaust systems; its employees once participated in races. The company's know-how is now in great demand.

By tuning the exhaust system, you can increase engine power by 6-7 hp. With. For such manual production, you need to have a guillotine, a press, a lathe and some other small things, but the most important thing here is golden labor, which is now in acute shortage. All this equipment costs from $40 to $100 thousand.

Individual racers are not provided with such services; they cooperate mainly with legal entities. individuals, racing teams, etc. with an order for the kit. One of these orders for 10 sets with a muffler, manifold and resonator will cost $10 thousand, including warranty service. Previously, such exhaust systems were purchased in Finland, but the Finns turned out to be far from ideal partners in terms of price-quality ratio, and good prospects opened up for production in Russia. As long as the share of marriage does not exceed. For example, the Austrian company “Remus” has 3% defects. And our Russian company has 4stars, the percentage of defects is 1.5%.

Here it must be emphasized that the developments of our masters are not protected in any way in terms of authorship and migrate from company to company, and many inventions are stolen by the Chinese.

Considering the peculiarities of Russian legal culture, it makes no sense to patent your own developments. No matter what kind of tuning you do, be it yachts or helicopters, people go to other companies, create their own businesses and use already stolen technologies. Once they make minor changes to the project, you won’t be able to prove anything in court.

To engage in external tuning - bumpers, wings, sills, you do not need your own production area. It is better to engage in intermediary business here.

It is realistic to sell several body kits per month. It is better to order the body kits themselves at the factory, and only then send them for installation along with the car, and then paint and install them. This means playing the role of an intermediary: making body kits according to the ordered patterns, all activities will consist of accepting the order from the client and negotiating with subcontractors. But the factories themselves do not engage in mass production of body kits, they do not need tuning as a business, and dealership centers generally do not show interest in this, since they are associated with the manufacturer. This means that such activities are in great demand. Well, the benefit of such services is about 20-25% of the price of the body kit; on average, a complete body kit including wings, bumpers, and a skirt costs the customer $4 thousand. You can earn somewhere between $3-5 thousand a month with such a business, because the most important thing is overhead costs for such a business are minimal.

For tuning our cars, a body kit made from “folk” fiberglass is also suitable, but in the case of foreign cars it is more difficult, expensive ABS plastic is used for them. But most of this business is underground, and such fiberglass is often passed off as a branded product. Moreover, stores usually sell body kit elements with a 45-50 percent markup. As in many other business sectors, tuning companies, which initially have established themselves as suppliers of good spare parts and service, may lower the bar over time - for example, switch to using Chinese components.

Tuning is divided by types and brands of cars

Tuning is divided by types and brands of cars. And, AvtoVAZ products are separated into a separate segment.

Basically, many people buy our cars and then do tuning. They buy a VAZ VAZ for $8 thousand, and then increase its cost by tuning to $15 thousand. The fact is that, as a rule, these people have money for a more serious car, they just want to remember their youth and drive , in search of adventures. It's like a hobby for them.

If you engage in tuning VAZs, two main categories of buyers appear. The first is the “kids” to whom their parents gave their first car, so they crash it, and they tune it. Another category is those for whom tuning is a hobby. Tuning spare parts can be sold in your store and installed by collaborating with an auto center. Let half of your spare parts be tuning, and the other half ordinary. The profitability of the tuning business is about 30%.

I think it’s worth pointing out that the cheapest tuning spare parts for the VAZ model are produced in the Togliatti, Lipetsk and Moscow underground; they cost 20% less than those offered by “white” tuning companies. Let’s say a bumper for a Ten from a legal manufacturer costs 5.5-6 thousand rubles, but the same one can be bought for 4 thousand. But it will not be of high quality, this bumper is “licked” and not blown in a wind tunnel.

SUV tuning

But tuning SUVs is considered a separate industry.

Making SUVs in our country is also profitable if we engage in this industry. Equipment for an SUV tuning workshop costs the same as a set of equipment for a regular service. You yourself understand better than me that those who make monsters out of jeeps have a lot of money and are willing to pay decent money.

This requires different tools than conventional machines and a larger service area.

Now in Moscow there are about 20 specialized studios that tune SUVs. Specialized clubs also work in this field - “Club 4 x 4”, “Nivovody”, Off Road Wrangler Club, etc. Simply, large services will not deal with exclusive orders - there is too much non-standard work, each car needs an individual approach.

Most often, UAZs, 73rd and 80th Land Cruisers, Wranglers, that is, “non-SUVs,” are remade. The most popular work is a suspension lift ($5-7 thousand), which makes it possible to install wheels of larger diameter, thereby increasing ground clearance. And the following are in demand:

Wheel arch extension

Installation of all kinds of protection for steering rods, engine crankcase, transmission units, driveshafts.

Installation of a snorkel for overcoming water obstacles ($650-900)

Roof rack for spare wheel and things.

Power bumpers and thresholds.

But, already full tuning assumes

Availability of differentials with locking axles (from $1100),

Pairs of electric winches (from $850), additional lights

And many other options, small and not so necessary for the driver and passengers on an extreme journey.

All this is written so that you understand that such services are worth the time and effort.

If you seriously tune an SUV, it will cost $15-20 thousand. And this amount is not the limit, the price can increase, there are cases that the price reaches more than $100 thousand. Further maintenance is also not cheap: for example, the monthly maintenance of a tuned UAZ will cost approximately 40 thousand rubles, and most of this money goes to pay the tuners.

The turnover of an “off-road” tuning studio can reach several hundred thousand dollars a year, and there is no intense competition in this market.

All cars are built according to an individual project, only the craftsmen know their features, so they can provide the cars their entire life, from construction to the way to the landfill. And even if the owner sells the car, it usually remains in our service. The most important thing in our business is to earn trust, this takes time.

Well, in conclusion I would like to say. A car in our time is not just a means of transportation. It's like a girl, you want to look after him. And a lot of drivers strive to make their own car. The tuning business is very conceptual in its benefits and the simplicity of its development. There are still few competitors in this business, real competitors who can compete in our tuning market. To start this business you need:

Starting capital, you can’t go anywhere without it.

Premises (garage) or simply intermediary participation.

And the most important thing is the desire to earn money.

I wish you success.

*The article is over 8 years old. May contain outdated data

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